Robert G. Tobin Professor of Marketing
Director, Food Industry Management Program
Areas of Expertise
- Food Marketing and Retailing
- Fresh Produce
- Applied Economics and Management
- Doctorate Michigan State University, 1983
- Master of Science University of Vermont, 1977
- Bachelor of Science St. Lawrence University, 1970
My professional focus is marketing and retailing. The Food Industry Management Program (FIMP) that I direct conducts research and extends the results of that research to the food industry and public beyond. FIMP also offers a dozen executive education programs each year customized for both individuals and companies. Before being appointed Interim Dyson Dean, I served as the Associate Director of the Dyson School and for 20 years directed the Undergraduate Business Program, the largest undergraduate major at Cornell.
Outreach and Extension Focus
- McLaughlin, E. W. (2017). On-Line Food Shopping: Peapod Accelerates Growth. Regent of the University of California.
- McLaughlin, E. W. (2015). On-Line Food Shopping: Peapod Finds a Path. Purdue University.
- McLaughlin, E. W. (2014). Smart & Final: Catching the Next Wave of Growth. Regents of the University of California.
- McLaughlin, E. W. (2011). Giant Pursues Ukrops. Pinnacle Series. McGraw-Hill.
- McLaughlin, E. W. (2011). Private Label Positioning - the Case of Harris Teeter. McGraw-Hill.
- McLaughlin, E. W. (2010). The Ripe Stuff: Schnuck's Produce Challenge. Regents of the University of California.
- McLaughlin, E. W. (2008). The Hannaford's Quest for Differentiation and Loyalty: Doing Well by Doing Good. Regents of the University of California.
- McLaughlin, E. W., Park, K. S., (2015). Produce Industry Procurement: Changing Preferences and Practices. E.B. 15-10. Dyson School of Applied Economics and Management.
Marketing, food industry
Awards and Honors
- Best Paper Award 2013 "Taxing Food and Beverages: Theory, Evidence, and Policy" (2013) American Journal of Agricultural Economics
- Best Paper Award 2007, “Guest Satisfaction and Restaurant Performance", Cornell Hospitality Quarterly 2007 48:284-298 (2008) Cornell Hospitality Quarterly
- Weiss Presidential Teaching Fellow (2007) Cornell University
- Presidential Award for Excellence in Research and Communication (2000) Food Distribution Research Society
- SUNY Chancellor’s Award for Excellence in Teaching (1998)
- McLaughlin, E. W., Kaiser, H. M., & Rickard, B. J. (2014). Promoting Fresh Produce: A Losing Battle? Agribusiness. 30:370-384.
- Zheng, Y., McLaughlin, E. W., & Kaiser, H. M. (2013). Salience and Taxation: Salience Effect vs. Information Effect. Applied Economics Letters. 20:508-510.
- Zheng, Y., McLaughlin, E. W., & Kaiser, H. M. (2013). Taxing Food and Beverages: Theory, Evidence, and Policy. American Journal of Agricultural Economics. 95:705-723.
- Simon, D. H., Gómez, M. I., McLaughlin, E. W., & Wittink, D. R. (2009). Employee Attitudes, Customer Satisfaction, and Sales Performance: Assessing the Linkages in US Grocery Stores. Managerial and Decision Economics. 30:27-41.
- Gomez, M., Rao, V., & McLaughlin, E. W. (2007). Empirical Analysis of Budget and Allocation of Trade Promotions in the U.S. Supermarket Industry. Journal of Marketing Research. 44:410-424.
- Gupta, S., McLaughlin, E. W., & Gomez, M. (2007). Guest Satisfaction and Restaurant Performance. Cornell Hospitality Quarterly. 48:284-298.
- McLaughlin, E. W. (2004). The dynamics of fresh fruit and vegetable pricing in the supermarket channel. Preventive Medicine. 39S2:81-87.
- Sirohi, N., McLaughlin, E. W., & Wittink, D. R. (1998). A Model of Consumer Perceptions and Store Loyalty Intentions for a Supermarket Retailer. Journal of Retailing. 74:223-245.
- McLaughlin, E. W., Gomez, M., & Hardesty, S. (2014). Can Local Food Markets Expand? Growing Local: Case Studies on Local Food Supply Chains King R.P., M. Hand and M.I. Gómez (ed.), University of Nebraska Press.
- McLaughlin, E. W., & Gomez, M. (2014). Food Distribution. Introduction to the US Food System: Public Health, Environment and Equity Neff, R. (ed.), Jossey-Bass.