Stephen Shu

Stephen Shu

  • Visiting Lecturer

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Faculty Expertise

  • Behavioral Research
  • Consulting
  • Decision Making


Charles H. Dyson School of Applied Economics and Management

Cornell Directory Entry


Steve Shu is a Visiting Lecturer at the Dyson School of Applied Economics and Management at Cornell University. He specializes in incubating new initiatives and business lines with a primary focus on services, technology, and behavioral science. He has more than a decade of experience setting up behavioral science initiatives and nudge units. He serves as a Managing Principal at Digital Nudging Tech, a behavioral economics innovation firm. Steve has three decades of industry experience and has consulted to or had management roles at organizations such as The Voya Behavioral Finance Institute for Innovation, Allianz Global Investors Center for Behavioral Finance, Allscripts, Nortel Business Consulting, PRTM Management Consultants (acquired by PwC), and numerous startups.

Recent Courses

  • AEM 6150 - Applied Behavioral Economics in Finance and Marketing
  • NBAY 6630 - Behavioral Economics in Decision Making
  • AEM 6993 - CEMS Masters in International Management Project
  • AEM 4000 - Grand Challenges Project
  • AEM 6991 - MPS Research Seminar I

Academic Degrees

  • PhD City, University of London, 2021
  • MBA Booth School of Business, University of Chicago, 1999
  • MEng Cornell University, 1992
  • BS Cornell University, 1992