Matthew Neil LeRoux

Biography

Matthew LeRoux has 20 years' experience serving farms through Cornell Cooperative Extension, nonprofits, and consulting. Specializing in market strategy, LeRoux works with a diverse mix of produce and livestock farmers and food businesses. Career highlights include developing the Marketing Channel Assessment Tool for produce growers and the Cornell Meat Price & Yield Calculator.

Selected Publications

• LeRoux, Matthew; Schmit, Todd. "Electronic Point of Sale Systems Bring New Opportunities to Improve Sales for Farmers Market Vendors"Smart Marketing. Charles H. Dyson School of Applied Economics and Management, Cornell University. (2020): 4pp
• LeRoux, Matthew. "Improved Meat Marketing for Small Scale and Direct Marketing Farms in the Northeast: PART IV - Pricing for Profit"Smart Marketing Newsletter. Charles H. Dyson School of Applied Economics and Management, Cornell University. (2018)
• LeRoux, Matthew. "Improved Meat Marketing for Small Scale and Direct Marketing Farms in the Northeast: PART III - Choosing Your Marketing Channels"Smart Marketing Newsletter. Charles H. Dyson School of Applied Economics and Management, Cornell University. (2017)
• LeRoux, Matthew. "Improved Meat Marketing for Small Scale and Direct Marketing Farms in the Northeast: PART II - Creating Measurable Marketing Objectives"Smart Marketing Newsletter. Charles H. Dyson School of Applied Economics and Management, Cornell University. (2017)
• LeRoux, Matthew. "Improved Meat Marketing for Small Scale and Direct Marketing Farms in the Northeast: PART I - Understand the customer and their needs: Developing marketing strategy"Smart Marketing Newsletter. Charles H. Dyson School of Applied Economics and Management, Cornell University. (2017)
• LeRoux, Matthew. "Guide to Marketing Channel Selection: How to Sell Through Wholesale and Direct Marketing Channels". Cornell Cooperative Extension. (2010)
• LeRoux, Matthew; Schmit, Todd; Roth, Monika; Streeter, Deborah. "Evaluating Market Channel Options for Small-Scale Fruit and Vegetable Producers"Renewable Agriculture and Food Systems. 25.1 (2010): 16-23
• LeRoux, Matthew; Schmit, Todd; Roth, Monika; Streeter, Deborah. "Evaluating Marketing Channel Options for Small-Scale Fruit and Vegetable Producers: Case Study Evidence from Central New York". Department of Applied Economics and Management, Cornell University. EB 2009-03 (2009)

Awards and Honors

• Achievement Award (2015) National Association of County Agricultural Agents
• SARE Search for Excellence in Sustainable Agriculture, National Winner (2011) Sustainable Agriculture Research and Education Program
• The Hussey Family Business Plan Award (2008) Cornell University

Academic Degrees

• MPS Cornell University, 2009
• BA Elmira College, 1997