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Jura Liaukonyte (on leave)

Jura Liaukonyte (on leave)

  • Associate Professor

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Faculty Area

Interdisciplinary Theme

Faculty Expertise

  • Quantitative Marketing
  • Economics
  • Advertising
  • Applied Microeconomics
  • Industrial Organization
  • Behavioral Economics
  • Food Marketing and Labeling

Contact

Charles H. Dyson School of Applied Economics and Management

607.255.6328

jl2545@cornell.edu

Cornell Directory Entry

Website

Biography

Professor Liaukonyte's research interests lie at the intersection of applied microeconomics, industrial organization, and quantitative marketing. Her current investigations seek to uncover actionable insights from Big Data, quantify advertising impact on consumer choice (particularly advertising content), understand the impact of food labels, and incorporate insights from behavioral economics into traditional choice models.

Recent Courses

  • AEM 5550 - Advertising Strategy
  • AEM 4550 - Economics of Advertising
  • AEM 4160 - Strategic Pricing

Academic Degrees

  • PhD University of Virginia, 2009
  • MA University of Virginia, 2005
  • BA Vytautas Magnus University, 2003