Interdisciplinary Theme
Faculty Expertise
- Quantitative Marketing
- Economics
- Advertising
- Applied Microeconomics
- Industrial Organization
- Behavioral Economics
- Food Marketing and Labeling
Contact
Charles H. Dyson School of Applied Economics and Management
607.255.6328
Website
Biography
Professor Liaukonyte's research interests lie at the intersection of applied microeconomics, industrial organization, and quantitative marketing. Her current investigations seek to uncover actionable insights from Big Data, quantify advertising impact on consumer choice (particularly advertising content), understand the impact of food labels, and incorporate insights from behavioral economics into traditional choice models.
Recent Courses
- AEM 5550 - Advertising Strategy
- AEM 4550 - Economics of Advertising
- AEM 4160 - Strategic Pricing
Academic Degrees
- PhD University of Virginia, 2009
- MA University of Virginia, 2005
- BA Vytautas Magnus University, 2003