Jura Liaukonyte

Jura Liaukonyte

  • Dake Family Associate Professor in Applied Economics and Management

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Faculty Expertise

  • Quantitative Marketing
  • Economics
  • Advertising
  • Applied Microeconomics
  • Industrial Organization
  • Behavioral Economics
  • Food Marketing and Labeling

Contact

Charles H. Dyson School of Applied Economics and Management

607.255.6328

jl2545@cornell.edu

Cornell Directory Entry

Biography

Professor Liaukonyte's research interests lie at the intersection of applied microeconomics, industrial organization, and quantitative marketing. Her current investigations seek to uncover actionable insights from Big Data, quantify advertising impact on consumer choice (particularly advertising content), understand the impact of food labels, and incorporate insights from behavioral economics into traditional choice models.

Recent Courses

  • AEM 5550 - Advertising Strategy
  • NRE 5220 - Doctoral Seminar in Quantitative Models
  • AEM 4550 - Economics of Advertising
  • AEM 3400/HADM 3435 - Marketing Analytics Immersion
  • AEM 4160 - Strategic Pricing

Academic Degrees

  • PhD University of Virginia, 2009
  • MA University of Virginia, 2005
  • BA Vytautas Magnus University, 2003