Jura Liaukonyte

Jura Liaukonyte

  • Dake Family Associate Professor in Applied Economics and Management

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Charles H. Dyson School of Applied Economics and Management



Cornell Directory Entry


Professor Liaukonyte's research interests lie at the intersection of applied microeconomics, industrial organization, and quantitative marketing. Her current investigations seek to uncover actionable insights from Big Data, quantify advertising impact on consumer choice (particularly advertising content), understand the impact of food labels, and incorporate insights from behavioral economics into traditional choice models.

Recent Courses

  • AEM 5550 - Advertising Strategy
  • NRE 5220 - Doctoral Seminar in Quantitative Models
  • AEM 4550 - Economics of Advertising
  • AEM 4160 - Strategic Pricing

Academic Degrees

  • PhD University of Virginia, 2009
  • MA University of Virginia, 2005
  • BA Vytautas Magnus University, 2003