Geoffrey Fisher

Geoffrey Fisher

  • Associate Professor

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Interdisciplinary Theme

Faculty Expertise

  • Behavioral Research
  • Decision Making
  • Marketing
  • Quantitative Modeling


Charles H. Dyson School of Applied Economics and Management


Cornell Directory Entry


Geoffrey Fisher's research is in marketing and neuroeconomics, focusing on how individuals make multi-attribute choices. He studies how we estimate and then weigh attributes when perceiving value. To address this question, he designs cognitive models of multi-attribute choice that make quantitative predictions about what individuals choose, how long it takes them to make a choice, and how these variables are correlated with attentional deployment throughout the choice process. Laboratory tests of these models often make use of eye-tracking data. Several related ongoing projects investigate whether differences in attention can explain the variance in behaviors across a variety of choice domains, how visual saliency of products and underlying preferences can interact to influence search behavior, and whether eye-tracking data can complement and extend existing computational techniques.

Selected Publications

Awards and Honors

  • New Innovator Award (2016) Foundation for Food and Agriculture Research (FFAR)

Recent Courses

  • AEM 4140 - Behavioral Economics and Managerial Decisions
  • AEM 4410/AEM 5410 - Marketing Research
  • NRE 5150 - PhD Seminar in Behavior Marketing

Academic Degrees

  • PhD California Institute of Technology, 2015
  • BA Cornell University, 2010