Geoffrey Fisher

Geoffrey Fisher

  • Assistant Professor
  • Donald W. Watros Sesquicentennial Faculty Fellow

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Interdisciplinary Theme

Faculty Expertise

  • Behavioral Research
  • Decision Making
  • Marketing
  • Quantitative Modeling

Contact

Charles H. Dyson School of Applied Economics and Management

607.255.9971

gwf25@cornell.edu

Cornell Directory Entry

Biography

Geoffrey Fisher's research is in marketing and neuroeconomics, focusing on how individuals make multi-attribute choices. He studies how we estimate and then weight attributes when perceiving value. To address this question, he designs cognitive models of multi-attribute choice that make quantitative predictions about what individuals choose, how long it takes them to make a choice, and how these variables are correlated with attentional deployment throughout the choice process. Laboratory tests of these models often make use of eye-tracking data. Several related ongoing projects investigate whether differences in attention can explain the variance in behaviors across a variety of choice domains, how visual saliency of products and underlying preferences can interact to influence search behavior, and whether eye-tracking data can complement and extend existing computational techniques.

Selected Publications

Awards and Honors

  • Faculty Fellowship (2019) Cornell Institute for Social Science
  • New Innovator Award (2016) Foundation for Food and Agriculture Research (FFAR)

Recent Courses

  • AEM 4495 - Consumer Neuroscience
  • AEM 9900 - Doctoral-Level Thesis Research
  • AEM 7900 - Graduate-Level Thesis Research
  • AEM 7000 - Individual Study in Applied Economics and Management
  • AEM 4970 - Individual Study in Applied Economics and Management
  • AEM 4410 - Marketing Research
  • AEM 8900 - Master's Level Thesis Research
  • AEM 4980 - Supervised Teaching Experience
  • AEM 4990 - Undergraduate Research

Academic Degrees

  • PhD California Institute of Technology, 2015
  • BA Cornell University, 2010