Daniel Williams Hooker

Daniel Williams Hooker

  • Senior Lecturer
  • Program Development for FIMP's Executive Education Program

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Interdisciplinary Theme

Faculty Expertise

  • Food Industry Management
  • Entrepreneurship and Innovation
  • Strategy
  • Management
  • Consulting


Charles H. Dyson School of Applied Economics and Management



Cornell Directory Entry


Dan is a global retail and consumer packaged goods executive with broad experience across diverse business environments and formats, leading traditional food retail operations and merchandising, as well as product development, consumer and category analytics, sourcing and procurement, global trading, national sales and ecommerce. Dan is an outstanding strategist and general manager, and he has led the successful startup of multiple diverse businesses. Known for and recognized as one of the world’s leading authorities on retailers’ proprietary brands, he has shaped clients’ programs across four continents and eight classes of trade. His passion is in helping companies see their unique DNA and positioning and creating actionable marketing and sales strategies essential for their success.

After earning a degree from Cornell University in Agribusiness and Marketing, Dan plunged headlong into retail joining Aldi Foods as a District Manager. In the early 1990’s Wakefern/ShopRite was very concerned about Aldi’s expansion east and Dan jumped at the opportunity to start a business, and moved to West Springfield, MA and opened the first Price Rite Store. Today there are over 70 Price Rite stores that generate over $1 Billion in annual revenue and they are a strategic growth driver for Wakefern.

After spending two years at Arthur Andersen as a retail consultant Dan spent fourteen years at Daymon Worlwide working with manufacturers and retailers across the world. Dan’s career at Daymon progressed rapidly, and In 2011 Dan was appointed to the Executive Leadership Team (ELT) as the Chief Supplier Officer (CSO). As the CSO Dan was responsible for Category Management and Analytics, Supplier Relationships, Global Sourcing and Procurement and ran Daymon’s import and export businesses. As a member of the ELT Dan was instrumental in re-inventing Daymon from consulting/brokerage company to a broader retail services company. Dan left Daymon at the end of 2013 and joined Trilliant Food and Nutrition in January of 2014 as the Vice President of Sales for national accounts and ecommerce.

For the last four years Dan has focused on the digital channel selling to ecommerce retailers and running multi-million-dollar businesses for Walmart.com and Jet.com. And today, Dan is the Head of Sales for PepsiCo’s new quick cycle innovation and incubation unit called the HIVE.

Dan has an MBA from the University of Connecticut.

Recent Courses

  • AEM 2480/AEM 6480 - Food and Consumer Packaged Goods Industry Dynamics
  • AEM 4460 - Food Marketing Colloquium
  • AEM 4970 - Individual Study in Applied Economics and Management
  • AEM 7000 - Individual Study in Applied Economics and Management
  • AEM 6990 - M.P.S. Research
  • NBA 6290 - Special Topics in Marketing
  • AEM 4980 - Supervised Teaching Experience
  • AEM 3270 - Supply Chain Strategy and Supermarket Simulation
  • AEM 4990 - Undergraduate Research

Academic Degrees

  • MBA University of Connecticut, 2001
  • BS Cornell University, 1993