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edward mclaughlin

Edward McLaughlin

Robert G. Tobin Professor of Marketing
Director, Undergraduate Program

Areas of Expertise

Marketing, Retailing, International Marketing

Contact Information

201C Warren Hall • Phone: 607.255.3169

Edward McLaughlin is the Robert G. Tobin Professor of Marketing, director of the Charles H. Dyson School of Applied Economics and Management's undergraduate program, and director of the Food Industry Management Program at Cornell University. He teaches and conducts research in the areas of marketing, retailing, and international marketing.

Prof. McLaughlin has received numerous teaching and research awards, including, recently, the Best Article of the Year (2008) in the Cornell Hotel Quarterly and the Stephen Weiss Presidential Award, Cornell’s most prestigious honor for Distinguished Teaching. He is also the director of the Cornell Food Executive Program, widely regarded as the premier executive training program in the food industry. Professor McLaughlin's international experience includes work with the U.S. State Department, the United Nations, and the World Bank.


Ph.D., Michigan State University, 1983
M.S., University of Vermont, 1977
B.S., St. Lawrence University, 1970


AEM 4400: Retail Strategy

Selected Publications

McLaughlin, E. W. and Miguel Gomez, 2014. "Food Distribution," in Introduction to the US Food System: Public Health, Environment, and Equity, Roni Neff (Editor), October, Jossey-Bass.

McLaughlin, Edward, Kaiser, Harry, Rickard, Brad (forthcoming 2014). "Promoting Fresh Produce: A Losing Battle?" Agribusiness: An International Journal.

Zheng, Yuqing, Edward McLaughlin, and Harry M. Kaiser. "Taxing Food and Beverages: Theory, Evidence, and Policy." American Journal of Agricultural Economics. 95(2013):705-723.

Zheng, Yuqing, Edward McLaughlin, and Harry M. Kaiser. "Salience and Taxation: Salience Effect vs. Information Effect." Applied Economics Letters. 95(2013):508-510.

McLaughlin, Edward (with others). Comparing the Structure, Size, and Performance of Local and Mainstream Food Supply Chains, ERR-99, U.S. Dept. of Agr., Econ. Res. Serv. June 2010.

Simon, D.H., M.I. Gómez, E.W. McLaughlin, and D.R. Wittink. “Employee Attitudes, Customer Satisfaction, and Sales Performance: Assessing the Linkages in US Grocery Stores” In press, Journal of Managerial and Decision Economics.

Gómez, M.I, V.R. Rao and E.W. McLaughlin. 2007. “Depth and Allocation of Trade Promotions: Evidence from the US Supermarket Industry.” Journal of Marketing Research, Vol. 44 Issue 3, p. 410-424.

Gupta, S., E.W. McLaughlin and M.I. Gómez. 2007. “Guest Satisfaction and Restaurant Performance,” Cornell Hotel and Restaurant Administration Quarterly, Vol. 48, No. 3, 284-298.

McLaughlin, E. W. 2004. The dynamics of fresh fruit and vegetable pricing in the supermarket channel. Preventive Medicine, vol. 39S2: 81-87.

Gomez, M. I., Rao, V. R., McLaughlin, E. W. 2004. Depth and allocation of trade promotions: Evidence from the US supermarket industry. Proceedings from the European Association of Agricultural Economists, Paris, France, May.

Gomez, Miguel, Edward W. McLaughlin, and Dick R. Wittink. Forthcoming. Customer satisfaction and retail sales performance: An empirical investigation. Journal of Retailing.

Perosio, Debra J., Edward W. McLaughlin, and Sandra Cuellar. 2003. A menu of opportunity: Produce in the foodservice industry. Newark, DE: Produce Marketing Association.

Sirohi, Niren, Edward W. McLaughlin, and Dick R. Wittink. 1998. A model of consumer perceptions and store loyalty intentions for a supermarket retailer. Journal of Retailing 74(2): 223-45.

Park, J. L., and E. W. McLaughlin. 1998. New developments in grocery manufacturer and distributor marketing programs: A survey of U.S. wholesalers and retailers. Journal of Food Distribution Research 29:15-23.

McLaughlin, Edward W., Debra J. Perosio, and John L. Park. 1998. Retail logistics and merchandising in the USA: Current status and requirements in the Year 2000. International Journal of Retail and Distribution Management 26(2):97-105.

McLaughlin, Edward W., and Vithala R. Rao. 1991. Decision criteria for new product acceptance and success: The role of the trade buyer. Westport, CT: Greenwood Publishing.

Case Studies

McLaughlin, Edward, 2014. Smart & Final: Catching the Next Wave of Growth. Copyright, Regents of the University of California.

McLaughlin, Edward , 2011. Giant Pursues Ukrops." McGraw-Hill.

McLaughlin, Edward , 2011. Private Label Positioning—the Case of Harris Teeter." McGraw-Hill

Mclaughlin, Edward. 2010. “The Ripe Stuff: Schnuck’s Produce Challenge.” Copyright, Regents of the University of California.

McLaughlin, Edward. 2008.  Hannaford’s Quest for Differentiation and Loyalty: Doing Well by Doing Good. Copyright, Regents of the University of California.

McLaughlin, Edward. 2007. U.S. Foodservice Inc.: Seeking Synergies with Food Retail. Copyright, Regents of the University of California.

McLaughlin, Edward. 2006. “Finding White Space Around Wal-Mart: The Case of Wegmans and Save-A-Lot.” Copyright, Regents of the University of California.

McLaughlin, Edward. 2004. “Royal Dutch Ahold: Pursuit of Global Synergies.” Copyright, Regents of the University of California.

Industry Outreach

  • Director and instructor, Cornell Food Executive Program
  • Director and instructor, Ahold Retail Academy
  • Strategic marketing consultant, Royal Dutch Ahold and The Albert Heijn Supermarket Company, The Netherlands

Achievements and Awards

  • Stephen Weiss Presidential Award for Distinguished Teaching 2007
  • SUNY Chancellor's Award for Excellence in Teaching, 1998
  • Presidential Award for Excellence in Research Communication (with John Park), Food Distribution Research Society, 1998
  • AAEA Distinguished Undergraduate Teaching Award, 1993
  • Professor of Merit–Outstanding Professor, College of Agriculture and Life Sciences, 1988

Visiting Professorships

IESEG Graduate Management School, Lille/Paris, France

Nijenrode University, The Netherlands School of Business
Nitra Economic Institute, Slovakia