Professor, Director of Graduate Studies
Areas of Expertise
Risk and Uncertainty, Information, Behavioral Economics
109 Warren Hall • Phone: 607.255.2086
Professor David R. Just uses the tools of psychology and economics to examine how individuals approach choices ranging from whether to complete a costly business merger to what to have for lunch. As the director of the Cornell Center for Behavioral Economics in Child Nutrition Programs, David has conducted dozens of field and laboratory experiments identifying the subtle factors in the environment that can lead both children and adults to make the healthy choice. His work on behavioral economics and the school lunch program has shown how low cost solutions—like moving the salad bar closer to the checkout line—can lead school children to make healthier choices without reducing overall availability of choices, or breaking the school budget. Other work has examined how individuals or corporations use information to inform risky investments, and how this information can be used to ones advantage.
David's award winning research has been published in scores of research articles, winning wide recognition both among academics and within the popular press. His work has been reported in numerous media outlets including the NPR, Wall Street Journal, New York Times, US News and World Reports, Newsweek, Washington Post among many others.
Ph.D., University of California, Berkeley, 2001
M.S., University of California, Berkeley, 1999
B.A., Brigham Young University, 1998
AEM 4140: Behavioral Economics and Managerial Decisions
AEM 6120: Applied Econometrics
AEM 6940: Mathematical and Statistical Methods for Applied Economics
AEM 7020: Applied Microeconomics II
AEM 7030: Graduate Seminar-Required
Just, David R. and Jaclyn D. Kropp. “Production Incentives from Static Decoupling: Land Use Exclusion Restrictions.” American Journal of Agricultural Economics, forthcoming.
Just, David R. and Brian Wansink. “One Man's Tall is Another Man's Small: How the Framing of Portion-size Influences Food Choice.” Health Economics, forthcoming.
Bogan, Vicki, David R. Just and Chekitan Singh Dev. “Team Gender Diversity and Investment Decision Making Behavior.” Review of Behavioral Finance, forthcoming.
Just, David R. and Joseph P. Price. “Default Options, Incentives and Food Choices: Evidence from Fruit and Vegetable Consumption of Elementary School Children.” Public Health Nutrition, forthcoming.
Hanks, Andrew S., David R. Just and Brian Wansink. “Smarter Lunchrooms Can Address New School Lunchroom Guidelines and Childhood Obesity.” Journal of Pediatrics, forthcoming.
Lipsky, Leah M., David R. Just, Tonja R. Nansel and Denise L. Haynie. “Fundamental Misunderstanding of the Relation Between Energy Density (kcal/g) and energy cost ($/kcal).” American Journal of Clinical Nutrition Vol. 93 No. 4 (2011):867-868.
Just, David R. and Brian Wansink. “The Flat-rate Pricing Paradox: Conflicting Effects of 'All-You-Can-Eat' Buffet Pricing.” Review of Economics and Statistics Vol. 93 No. 1 (2011):193 – 200.
Just, David R. “Calibrating the Wealth Effects of Decoupled Payments: Does Decreasing Absolute Risk Aversion Matter?” Journal of Econometrics Vol. 162 No. 1 (2011):25 – 34.
De Gorter, Harry and David R. Just. “The Social Costs and Benefits of Biofuels: The Intersection of Environmental, Energy and Agricultural Policy.” Applied Economic Perspectives and Policy Vol. 32 No. 1 (2010): 4 – 32.
Bogan, Vicki L. and David R. Just. “What Drives Merger Decision Making Behavior? Don't Seek Don't Find, and Don't Change Your Mind.” Journal of Economic Behavior and Organization. Vol. 72 No. 3 (2009):930 – 943.
Roe, Brian and David R. Just. “Internal and External Validity in Economics Research: Tradeoffs between Experiments, Field Experiments, Natural Experiments and Field Data.” American Journal of Agricultural Economics Vol. 91 No. 5 (2009):1266 – 1271.
Wansink, Brian, David R. Just and Collin R. Payne. “Mindless Eating and Healthy Heuristics for the Irrational.” American Economic Review Vol. 99 No. 2 (2009):165 – 169.
Professional Activities and Awards
- 2013 Distinguished Extension and Outreach Program, Group Award (Center for Behavioral Economics and Child Nutrition Programs), Agricultural and Applied Economics Association
- 2012 M.E. John Lecture, Pennsylvania State University
- 2011 Quality of Research Discovery Award, European Association of Agricultural Economics
- 2011 Agricultural and Applied Economics Association Quality of Research Discovery Honorable Mention
- 2011 American Journal of Agricultural Economics Outstanding Journal Article Honorable Mention
- 2010 Quality of Communication Award, Agricultural and Applied Economics Association
- 2009 Quality of Research Discovery Award, European Association of Agricultural Economics
- 2009 Outstanding Journal Article, Applied Risk Section, Agricultural and Applied Economics Association
- 2009 Outstanding Choices Article
- 2009 American Journal of Agricultural Economics Outstanding Journal Article
- 2008 American Journal of Agricultural Economics Outstanding Journal Article Honorable Mention
- 2006 Discover Magazine, one of the top 100 science stories of the year
- 1998 Department Valedictorian, Brigham Young University, Department of Economics