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miguel gomez

Miguel I. Gómez

Associate Professor

Areas of Expertise

Food Marketing and Distribution, Price Analysis, Applied Industrial Organization

Faculty Member in Systems Engineering
Affiliated with the Latin American Studies Program
Affiliated with the Food Industry Management Program
Fellow Atkinson center for a Sustainable Future

Contact Information

340D Warren Hall • Phone: 607.255.8159
Website: Food Marketing and Distribution Research Program

I concentrate my research program on two interrelated areas under the umbrella of food marketing and distribution. The first is Supply Chains Competitiveness & Sustainability. My work in this area involves multi-disciplinary collaborations and my primary contribution is the development of normative optimization models to assess supply chain performance in multiple dimensions - economic, social and environmental. The second is Retailing & Channel Relationships. Here, I combine microeconomic theory with quantitative methods, emphasizing key concepts such as price transmission, market power, customer satisfaction, demand response, and retail performance. The scope of my research and outreach program is domestic and international, the latter emphasizing food value chains in Latin America and the Caribbean. In addition, my applied research/extension efforts in these three areas aim at enhance market opportunities for horticultural products, benefiting producers, food processors/distributors and consumers in New York State.

Selected domestic research and outreach activities include:

  • Developing an East Coast Broccoli Industry
  • Enhancing Food Security of Underserved Populations in the Northeast through Sustainable Regional Food Systems  
  • Challenges Facing Small and Medium Sized Entrepreneurs in Emerging Cool Climate Wine Regions
  • Bioeconomic models of optimal disease control in grapevines

Selected international research and outreach activities include:

  • Sustainability Impacts of Smallholder Farmer Participation in Specialty Coffee Value Chains in Latin America
  • Exploring the Viability of a Sustainable Trade (ST) Certification System among Latin American Fruit and Vegetable Smallholders
  • Risk Behavior in the Adoption of IPM technologies among Potato Growers in the Colombian Andean Region
  • Price transmission in global food supply chains


Ph.D., University of Illinois, 1999
M.S., University of Illinois, 1995
B.S., Universidad de Los Andes (Bogotá), 1990


AEM 2420: Marketing

Selected Publications

Gómez, M.I., C. B. Barrett, L. E. Buck, H. De Groote,  S. Ferris, H. O. Gao, E. McCullough, D. D. Miller, H. Outhred, A. N. Pell, T. Reardon, M. Retnanestri, R. Ruben, P. Struebi, J. Swinnen, M. A. Touesnard, K. Weinberger, J. D. H. Keatinge, M. B. Milstein and R. Y. Yang. 2011. “Research Principles for Developing Country Food Value Chains.” Science, 3, Vol. 332 no. 6034: 1154-1155.

Richards, T.J, M.I. Gómez and J. Lee. “Pass-Through and Consumer Search: An Empirical Analysis.” Forthcoming, American Journal of Agricultural Economics.

Yuan, H., M.I. Gómez, and V.R. Rao. 2013. “Trade Promotion Decisions under Demand Uncertainty: A Market Experiment Approach.Management Science, July, 2013, 59:1709-1724.

Gómez, M.I. and K.D. Ricketts. 2013. “Food Value Chain Transformations in Developing Countries: Selected Hypotheses on Nutritional Implications.Food Policy, 42 (2013) 139–150.

Gómez, M.I., C.B. Barrett, T. Raney, P. Pinstrup-Andersen, J. Meerman, A. Croppenstedt, B. Carisma and B. Thompson. 2013. “Post-Green Revolution Food Systems and the Triple Burden of Malnutrition.”  Food Policy, 42 (2013) 129–138.

Gómez M.I, T.J. Richards and J. Lee. 2013. “Trade Promotions and Consumer Search in Supermarket Retailing.” American Journal of Agricultural Economics, 95(5): 1209-1215(DOI: 10.1093/ajae/aat044).

Lentz, E.C., C.B. Barrett, M.I. Gómez, and D.G. Maxwell. 2013. “On The Choice and Impacts of Innovative International Food Assistance Instruments.World Development, Vol. 49, pp. 1–8,

Garg, T., Barrett, C.B., Gómez, M.I., Lentz, E.C., and Violette, W. 2013. “Price Impacts of Local and Regional Procurement and Distribution: A Multi-Country Analysis.World Development, Vol. 49, pp. 19–29 ().

Lee, J. and M.I. Gómez. 2013. “Impacts of the End of the Coffee Export Quota System on International-to-Retail Price Transmission.Journal of Agricultural Economics, 64(2): 343–362.

Gómez, M.I., E. González, and L.F Melo. 2012. “Forecasting Food Inflation in Developing Countries with Inflation Targeting Regimes.” American Journal of Agricultural Economics, 94(1): 153–173.

Richards, T.J., M.I. Gómez, and G, Pofahl. 2012. “A Multiple Discrete / Continuous Model of Price Promotions.” Journal of Retailing, 88(2): 206-225.

Nicholson, C.F., Gómez, M.I., Gao, H. 2011. “The Cost of Increased Localization for a Multiple-Product Food Supply Chain: Dairy in the United States.” Food Policy, 36 (2): 300-310.

Schmit, T., Gómez, M.I. 2011. “Developing Viable Farmers Markets in Rural Communities: An Investigation of Vendor Performance Using Objective and Subjective Valuations.” Food Policy, 36 (2): 119-127.

Huang, H., G.Y. Miller, B. Sherrick, and M. I. Gómez. 2006. “Factors Affecting Illinois Farmland Values.” American Journal of Agricultural Economics, 88(2) (May 2006): 458–470.

Gómez, M.I., McLaughlin, E.W. and Wittink, D.R. 2004 “Customer Satisfaction and Retail Sales Performance: An Empirical Investigation,” Journal of Retailing, 80(4): 265-278.

Unnevehr, L.J., G.Y. Miller, and M.I. Gómez. 1999. “Ensuring Food Safety and Quality in Farm Level Production: Emerging Lessons from the Pork Industry.” American Journal of Agricultural Economics, 81 (5): 1096-1101.

Selected Honors & Awards

Best Paper Award 2007, Cornell Hospitality Quarterly.

Advisor to the group the developed The Taco Shell awarded the first prize in the SoyLutions contest, 2001.

Distinguished PhD Dissertation award, 1999, University of Illinois.