Smart Marketing Newsletter
The following articles from the Smart Marketing publications are in PDF format. You are welcome to use the information contained in these releases, but please cite the source.
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2024
2023
- June Satisfied Customers Spend More in Beer Tasting Rooms Li, Wagner, Gómez, and Mansfield
- Results from the 2022 Berry Prices Survey Park
- February Marketing Changes for Specialty Mushroom Growers in 2020 Park, Gabriel
- January Small Farms Specialty Mushroom Program Surveys Growers Park, Gabriel
2021
- Results from the 2020 Berry Prices Survey Park, Yang
- May A Customer Survey of U-Pick Berry Farms in the Rochester Region Chen, Pitas
2020
- May How to Improve U-Pick Berry Operations Based on Customer Satisfaction Yang
- March Bioengineered Labeling Effects for Fruits and Vegetables Yeh, Gómez, and Kaiser
- January Electronic Point of Sale Systems Bring New Opportunities LeRoux
2019
- December 2018 New York State Pricing Information of Local Berries Davis, Gómez, and Pritts
- November Are U.S. Riesling Wines Correctly Priced Given Their Tasting Scores Fried and Tauer
- September Location, Location, Location- How do Competition and Local Market Conditions Influence Food Hub Viability? Cleary, Thilmany, Goetz, and Ge
- June Climate Change and Increasing Risks to the Global Food Supply Chain Eiseman, Hoffmann
- March Comparing the Costs and Environmental Impacts of Conventional and Controlled Environment Agriculture Leaf Lettuce Supply Chains Nicholson, Gómez, Harbick, Mattson
2018
- December 2019 Food System Outlook Park
- September How ‘Bout Them Apples? Schmit, Severson, Strzok, Barros
- September Case Studies Show Value of Foods Produced in the Northeast Park
- August Amazon.com As Disruptor: How Should Food Suppliers Respond? McLaughlin
- April Blueberries: Is Supply Developing More Rapidly than Demand? Park, Cook
- February Food Waste: The Role of Date Labels, Package Size, and Product Category, Wilsona, Rickard, Saputob, Ho
- January Improved Meat Marketing for Small Scale and Direct Marketing Farms in the Northeast: Part IV: Pricing for Profit, LeRoux, Matthew
2017
- December Improved Meat Marketing for Small Scale and Direct Marketing Farms in the Northeast PART III. Choosing Your Marketing Channels, LeRoux, Matthew
- November Improved Meat Marketing for Small Scale and Direct Marketing Farms in the Northeast, Part II: Creating Measurable Marketing Objectives, LeRoux, Matthew
- October Improved Meat Marketing for Small Scale and Direct Marketing Farms in the Northeast, Part I: Understand the customer and their needs: Developing marketing strategy, LeRoux, Matthew
- September Dazed and Confused? Consumers’ Health and Nutrition Issues, Hawkes, Rod
- August Turbulence in the Grocery Aisles, Drake, William
- June Creating an Optimal Promotional Strategy for Your Business, Perosio, Debra Wood
- May USDA’s Local Food Marketing Practices Survey: What Can We Learn?, Park, Kristen
2016
- November Winners and Losers in the Grocery Industry from Deflation, Harig
- October The Effect of Tasting Sheet Sensory Descriptors on Tasting Room Sales, Thomas, Gómez, Gerling, Mansfield
- September Suggestions for New Food Hubs When Building Relationships with Producers and Buyers, Severson
- July Food Hub Expectations of Farmer-Producers, Severson
- June Assessing the Need for a Food Hub, Severson
- May The Implications of Interstate Commerce Restrictions on Retail Egg and Pork Prices and Demand Kaiser
- March Produce Industry Procurement Study Results, Part I: Describing Retail and Wholesale Produce Buyers Park, Kristen
- March Produce Industry Procurement Study Results, Part II: The Procurement Office Park, Kristen
- March Produce Industry Procurement Study Results, Part III: Procurement Technology Park, Kristen
- March Produce Industry Procurement Study Results, Part IV: Transportation Park, Kristen
2015
- September To Buy or Not to Buy: Influencing Customers Throughout the Consumer Decision Making Process Perosio, Debra
- August Resources for New York State Food and Beverage Producers Considering Export Opportunities Manning, Jim
- July Growing Exports of New York’s Agricultural, Food, and Beverage Businesses Manning, Jim
- May Evaluating Consumer Response to Labels and Packaging in the Market for Baby Foods Fang, Peixun
- April Creating an Exciting, Enticing and Energetic Store through Merchandising Perosio, Debra
- March An Overview of Emerging Business Models in the Local Foods Landscape Bauman, Allie, Dawn Thilmany, Becca Jablonski, and Dave Shideler
- February Summit Offers Opportunity to “Connect the Dots: between Upstate and DownstateThaler-Carter, Ruth