- Doctorate University of Michigan, Stephen M. Ross School of Business, 1992
- MBA University of Michigan, Stephen M. Ross School of Business, 1987
- BBA Georgia State University, J. Mack Robinson College of Business, 1985
David Wooten is the associate dean for diversity and inclusion and chief diversity officer for the Cornell SC Johnson College of Business. He is also a professor of marketing at Cornell’s Charles H. Dyson School of Applied Economics and Management.
Wooten previously served on the faculties of the University of Michigan’s Ross School of Business, the University of Florida’s Warrington College of Business, and the Columbia Business School.
Wooten’s research focuses on social influences on consumer behavior, self-presentation in the marketplace, word-of-mouth communications, and consumer competition. His research has been published in the Journal of Consumer Research, the Journal of Consumer Psychology, the Journal of Public Policy and Marketing, and other academic journals and book chapters.
His paper on ridicule as a mechanism for consumer socialization was a finalist for the Journal of Consumer Research best paper award in 2009, and his paper (with Grant Packard) on knowledge signaling in consumer word-of-mouth won the best competitive paper award at the 2011 Society for Consumer Psychology Conference.
Wooten is an associate editor of research reports for the Journal of Consumer Psychology and an editorial review board member for the Journal of Consumer Research and the Journal of Sport Management.
- Mirabito, A. M., Otnes, C. C., Crosby, E., Wooten, D. B., Machin, J. E., Pullig, C., Adkins, N. R., Dunnett, S., Hamilton, K., Thomas, K. D., Yeh, M. A., Davis, C., Gollnhofer, J. F., Grover, A., Matias, J., Mitchell, N. A., Ndichu, E. G., Sayarh, N., & Velagaleti, S. (2016). The Stigma Turbine: A Theoretical Framework for Conceptualizing and Contextualizing Marketplace Stigma. Journal of Public Policy & Marketing. 35:170-184.
- Packard, G., Gershoff, A. D., & Wooten, D. B. (2016). When Boastful Word of Mouth Helps versus Hurts Social Perceptions and Persuasion. Journal of Consumer Research. 43:26-43.
- Packard, G., & Wooten, D. B. (2013). Compensatory Knowledge Signaling in Consumer Word-of-Mouth. Journal of Consumer Psychology. 23:434-450.
- Wooten, D. B., Harrison III, R. L., & Mitchell, N. (2011). Benign envy: is there a dark side of light green? Academy of Marketing Science Review. 1:137-139.
- Wooten, D. B. (2009). Say the right thing: Apologies, reputability, and punishment. Journal of Consumer Psychology. 19:225-235.
- Wooten, D. B. (2006). From Labeling Possessions to Possessing Labels: Ridicule and Socialization among Adolescents. Journal of Consumer Research. 33:188-198.
- Wooten, D. B., & Reed, I. (2004). Playing It Safe: Susceptibility to Normative Influence and Protective Self-Presentation. Journal of Consumer Research. 31:551-556.
- Reed II, A., Wooten, D. B., & Bolton, L. E. (2002). The Temporary Construction of Consumer Attitudes. Journal of Consumer Psychology. 12:375-388.
- Wooten, D. B., & Reed II, A. (2000). A Conceptual Overview of the Self-Presentational Concerns and Response Tendencies of Focus Group Participants. Journal of Consumer Psychology. 9:141-153.
- Wooten, D. B. (2000). Qualitative Steps toward an Expanded Model of Anxiety in Gift-Giving. Journal of Consumer Research. 27:84-95.