Brian Wansink

Brian Wansink


John S. Dyson Professor of Marketing

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Faculty Expertise

  • Marketing
  • Food & Beverage Management


Brian Wansink is professor and director of the Cornell Food and Brand Lab, where he is a leading expert in changing eating behavior–both on an individual level and on a mass scale--using principles of behavioral science. He is the author of Mindless Eating and Slim by Design (which have been translated into over 25 languages), as well as over 200 peer-reviewed journal articles. From 2007 until 2009 he was appointed by the White House to be the USDA's Center for Nutrition Policy & Promotion Executive Director in charge of the Dietary Guidelines for 2010 and the Food Guide Pyramid (

Selected Publications

  • Wansink, Brian. "Slim by Design - Mindless Eating Solutions for Everyday Life". William Morrow. (2014)
  • Wansink, Brian. "Mindless Eating – Why We Eat More Than We Think". Bantam-Dell. (2006)
  • Wansink, Brian. "Marketing Nutrition – Soy, Functional Foods, Biotechnology, and Obesity". University of Illinois Press. (2005)
  • Bradburn, N; Sudman, S; Wansink, Brian. "Asking Questions: The Definitive Guide to Questionnaire Design – For Market Research, Political Polls, and Social and Health Questionnaires". Jossey-Bass. (2004)
  • Sudan, S; Wansink, Brian. "Consumer Panels". American Marketing Association. 2nd Edition (2002)

Awards and Honors

  • Michael and Susan Dell Award in Child Health (2014) Michael & Susan Dell Foundation
  • Distinguished Leadership Award (1991) United Negro College Fund
  • Ig Nobel Prize in Nutrition – Annals of Improbable Research (2007) Harvard University
  • Person of the Week (2008) ABC World News
  • President (2012) Society for Nutrition Education and Behavior

Recent Courses

  • AEM 3440/AEM 6440 - Consumer Behavior
  • AEM 9900 - Doctoral-Level Thesis Research
  • AEM 4020 - Food and Brand Lab Workshop I
  • AEM 4021 - Food and Brand Lab Workshop II
  • AEM 7900 - Graduate-Level Thesis Research
  • AEM 7000 - Individual Study in Applied Economics and Management
  • AEM 4970 - Individual Study in Applied Economics and Management
  • AEM 8900 - Master's Level Thesis Research
  • AEM 6990 - M.P.S. Research
  • AEM 4980 - Supervised Teaching Experience
  • AEM 4990 - Undergraduate Research

Academic Degrees

  • Ph D Stanford University, 1990
  • MA Drake University, 1984
  • BS Wayne State College, 1982