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brian wansink

Brian Wansink

John S. Dyson Professor of Marketing

Areas of Expertise

Eating Behavior, Nutritional Science, Behavioral Economics, Behavior Change, Environmental Cues, Food Psychology, Consumer Behavior, Food Marketing, Grocery Shopping Behavior

Contact Information

114 Warren Hall • Phone: 607.254.6302
E-mail: FoodandBrandLab
Web Sites: MindlessEating.org
SmallPlateMovement.org


Brian Wansink is the John Dyson Professor of Consumer Behavior at Cornell University, where he directs the Cornell Food and Brand Lab. The mission of the Lab is to "To discover and disseminate transforming solutions to eating problems." This is relevant to families, medicine, nutrition, obesity, public health policy, and marketing. Wansink is author of over 150 academic articles and books, including the best-selling Mindless Eating: Why We Eat More Than We Think (2006).

Wansink’s award-winning academic research on eating behavior, behavioral economics, and behavior change has been published in the world’s top marketing, medical, and nutrition journals. It contributed to the introduction of smaller “100 calorie” packages (to prevent overeating), the use of taller glasses in bars (to prevent the overpouring of alcohol), and the use of elaborate names and mouth-watering descriptions in many chain restaurant menus (to improve enjoyment of the food), and removing 500 million calories from restaurants each year (via Unilever's Seductive Nutrition program). These insights have been presented, translated, reported, and featured in television documentaries on every continent but Antarctica.

From 2007-2009 Wansink was granted a leave-of-absence from Cornell to accept a White House appointment as Executive Director of USDA's Center for Nutrition Policy and Promotion, the Federal agency in charge of developing 2010 Dietary Guidelines and promoting the Food Guide Pyramid (MyPyramid.gov).

Education

Ph.D., Stanford University, 1990
M.S., Drake University 1984
B.S., Wayne State College, 1982

Teaching

AEM 3440: Consumer Behavior
AEM 4020: Food and Brand Lab Workshop
AEM 7440: Advanced Consumer Research

Selected Awards

  • 2014: Michael and Susan Dell Award in Child Health
  • 2013: Pollay Prize for Marketing Excellence in the Public Interest
  • 2013: National Alumni Achievement Award – Drake University
  • 2012: President – Society for Nutrition Education and Behavior
  • 2012: Outstanding Accomplishment in Science & Public Policy – Cornell
  • 2012: TEDX Speaker – “Big Scale, Big Fail”
  • 2012: Best Article – Journal of Marketing Research
  • 2012: President – Society for Nutrition Education and Behavior
  • 2011: SUNY Chancellor’s Award for Excellence in Scholarship
  • 2011: Emerald Citation of Excellence Award
  • 2010: Best Paper Award – Journal of Consumer Research
  • 2009: Best Paper Award – Choices
  • 2008: ABC World News “Person of the Week” (1-4-08)
  • 2008: Fitness Magazine’s “Fit-50”
  • 2008: ABC World News “Person of the Week” (1-4-08)
  • 2007: Ig Nobel Prize in Nutrition – Annals of Improbable Research
  • 2005: Outstanding Alumnus Award – Wayne State College (Nebraska)
  • 2005: List of Excellent Teachers (12 of 14 semesters – 1997-2005) – University of Illinois
  • 2004: Vice-President, Journal of Consumer Research Policy Board
  • 2003: Dean’s Senior Researcher Award for Excellence in Research – University of Illinois
  • 2001: Graduate Professor of the Year – University of Illinois (College of Business)
  • 2001: Army ROTC Faculty Advisor Award – University of Illinois (Ft. Lewis, WA)
  • 2001: MBA Core Professor of the Year – University of Illinois
  • 1999: Who’s Who in Executive Education – Sterling Who’s Who
  • 1999: Army ROTC Faculty Advisor Award – University of Illinois (Ft. Knox, KY)
  • 1999: MBA Core Professor of the Year – University of Illinois
  • 1991: Distinguished Leadership Award – United Negro College Fund
  • 1989: Alden D. Clayton Dissertation Proposal Award – Marketing Science Institute

Selected Professional Activities

  • 2009-2012: President – Society for Nutrition Education and Behavior
  • 2007-2009: Executive Director -- USDA’s Center for Nutrition Policy and Promotion (2007-2009)
  • 1998-2007: Journal of Consumer Research, Policy Board Member, 1998-2007

Books

Wansink, Brian (2013), Slim by Design – Mindless Eating Solutions for Everyday Life, New York: William Morrow.

Wansink, Brian (2006), Mindless Eating – Why We Eat More Than We Think, New York: Bantam-Dell.

Wansink, Brian (2005), Marketing Nutrition – Soy, Functional Foods, Biotechnology, and Obesity, Champaign, IL: University of Illinois Press.

Bradburn, Norman M., Seymour Sudman, and Brian Wansink (2004), Asking Questions: The Definitive Guide to Questionnaire Design – For Market Research, Political Polls, and Social and Health Questionnaires, San Francisco, CA: Jossey-Bass.

Sudman, Seymour and Brian Wansink (2002), Consumer Panels, Second Edition, American Marketing Association: Chicago, IL.

Academic Journal Publications (Peer-Reviewed)


2014

“Weight Rhythms: Weight Increases During Weekends and Decreases During Weekdays,” Obesity Facts, (2014), 7, 36-47. Orsama, Anna-Leena, Elina Mattila, Mikka Ermes, Mark van Gils, Brian Wansink, and Ilkka Korhonen

“Half Full or Empty: Cues That Lead Wine Drinkers to Unintentionally Overpour,” Substance Abuse & Misuse, (2014), 49: 3, 295-302. Walker, Doug, Laura Smarandescu, and Brian Wansink

“Larger Bowl Size Increases the Amount of Cereal Children Request, Consume, and Waste,” Journal of Pediatrics, (2014), 164: 2, 323-326. Wansink, Brian, Koert van Ittersum, and Collin R. Payne (

“Portion Size Me: Plate Size Can Decrease Serving Size, Intake, and Food Waste,” Journal of Experimental Psychology: Applied, (2014), forthcoming. Wansink, Brian and Koert van Ittersum

“Ingredient-based Food Fears and Avoidance: Antecedents and Antidotes,” Food Quality and Preference, (2014), forthcoming. Wansink, Brian, Aner Tal, and Adam Brumberg

“Exercise and Food Compensation: Exploring Diet-related Beliefs and Behaviors of Regular Exercisers,” Journal of Physical Activity & Health, (2014), forthcoming. Wansink (2014), “Exercise and Food Compensation:

“Crowdsourcing Novel Childhood Predictors of Adult Obesity,” PLoS ONE, (2014) forthcoming. Bevelander, Kirsten E., Kirsikka Kaipainen, Robert Swain, Simone Dohle, Josh C. Bongard, Paul D. H. Hines, and Brian Wansink,

“Better Moods for Better Eating? How Mood Influences Food Choice, Journal of Consumer Psychology, (2014), forthcoming. Gardner, Meryl P., Brian Wansink, Junyong Kim, and Se-Bum Park

“Locating and Leveraging Inside Sources of Consumer Insights,” Journal of Advertising Research, (2014), forthcoming. Wansink, Brian


2013

“Death Row Confessions and the Last Meal Test of Innocence,” Laws, (2013), 3: 1, 1-11. Kniffin, Kevin M. and Brian Wansink

“Trayless Cafeterias Lead Diners to Take Less Salad and Relatively More Dessert,” Public Health Nutrition, (2013), forthcoming, Wansink, Brian and David R. Just

Wansink, Brian and Andrew S. Hanks (2013), “Calorie Reductions and Within-Meal Calorie Compensation in Children’s Meal Combos, Obesity, Wansink, Brian and Andrew S. Hanks

“Smart Shopping Carts: How Real-Time Feedback Influences Spending,” Journal of Marketing, (2013), 77:6, 21-36. Van Ittersum, Koert, Brian Wansink, Joost M.E. Pennings, and Daniel Sheehan

“Fit in 50 Years: Participation in High School Sports Best Predicts One’s Physical Activity After Age 70,” BCM Public Health, (2013), 13, 1100. Dohle, Simone and Brian Wansink

“Slim by Design: Serving Healthy Foods First in Buffet Lines Improves Overall Meal Selection,” PLoS One, (2013), 8:10, e77055. Wansink, Brian and Andrew S. Hanks

“Dinner Rituals that Correlate with Child and Adult BMI,” Obesity  (2013), forthcoming.
Wansink, Brian and Ellen van Kleef

“Extraverted Children are More Biased by Bowl Sizes than Introverts,” PLoS One, (2013), 8:10, e78224. Van Ittersum, Koert and Brian Wansink

“Nutrition Report Cards: An Opportunity to Improve School Lunch Selection, PLoS One, (2013), 8:10, e72008. Wansink, Brian, David R. Just, Richard W. Patterson, and Laura E. Smith

“The Effect of an Intervention on Schoolchildren’s Susceptibility to a Peer’s Candy Intake,” European Journal of Clinical Nutrition, (2013), 67:8, 829-835. Bevelander, Kirsten E., Rutger C. M. E. Engels, Doeschka J. Anschütz, and Brian Wansink

“Are There Atheists in Foxholes? Combat Intensity and Religious Behavior,” Journal of Religion and Health, (2013), 52:3 (Sept), 768-779. Wansink, Brian and Craig S. Wansink

“Reliability and Accuracy of Real-Time Visualization Techniques for Measuring School Cafeteria Tray Waste: Validating the Quarter-Waste Method,” Journal of the Academy of Nutrition and Dietetics, (2013), forthcoming, Hanks, Andrew S., David R. Just, and Brian Wansink

“Who’s Using MyPlate?” Journal of Nutrition Education and Behavior, (2013), 45: 6, 728-732. Wansink, Brian and Sibylle Kranz

“One Man’s Tall is Another Man’s Small: How Framing of Portion Size Influences Food Choice,” Health Economics, (2013), doi: 10.1002/hec.2949. Just, David R. and Brian Wansink

“Convenient, Attractive, and Normative: The CAN Approach to Making Children Slim by Design, Childhood Obesity, (2013), 9:4 (August), 277-278. Wansink, Brian

“Eating Dogfood: Examining the Relative Roles of Reason and Emotion,” Journal of Economic Behavior & Organization, (2013), 92 (August), 202-213. Schulze, William, Annemie Maertens, and Brian Wansink

“You Taste What You See: Organic Labels Bias Taste Perceptions,” Food Quality and Preference, (2013), 29:1 (July), 33-39. Lee, Wan-Chen Jenny, Mitsuru Shimizu, Kevin M. Kniffin, and Brian Wansink

“Do Psychological Shocks Affect Financial Risk Taking Behavior? A Study of U.S. Veterans,” Contemporary Economic Policy, (2013), 31:3 (July), 457-467. Bogan, Vicki L., David R. Just, and Brian Wansink

“Eating Behaviors Predict the Number of Buffet Trips: An Observational Study at All-You-Can-Eat Chinese Restaurants,” American Journal of Preventive Medicine,” (2013), (April), 44:4, e49-e50. Wansink, Brian and Mitsuru Shimizu

“Pre-Ordering School Lunch and Food Choices Encourages Better Food Choices by Children,” JAMA Pediatrics, (2013), 167:7, 673-674. Hanks, Andrew S., David R. Just, and Brian Wansink

(2013), “Calorie Recommendations Fail to Enhance the Impact of Menu Labeling,” American Journal of Public Health, 103:9:1604-1609. Wisdom, Jessica, George Loewenstein, Brian Wansink, and Julie S. Downs

“Pre-Sliced Fruit in Schools Increases Selection and Intake,” American Journal of Preventive Medicine, (2013), 44:5 (May), 477-480. Wansink, Brian, David R. Just, Andrew S. Hanks, and Laura E. Smith

“Fattening Fasting: Hungry Grocery Shoppers Buy More Calories, Not More Food,” JAMA Internal Medicine, (2013), 173:12, 1146-1148. Tal, Aner and Brian Wansink

“College Cafeteria Snack Food Purchases Become Less Healthy with Each Passing Week of the Semester,” Public Health Nutrition, (2013), 16:7 (July), 1291-1295. Wansink, Brian, Ying Cao, Prerna Saini, Mitsuru Shimizu, and David R. Just

“Smarter Lunchrooms Can Address New School Lunchroom Guidelines and Childhood Obesity,” Journal of Pediatrics, (2013), 162:4 (April), 867-869. Hanks, Andrew S., David R. Just, and Brian Wansink

“Just a Bite: Considerably Smaller Snack Portions Satisfy Delayed Hunger and Craving,” Food Quality and Preference, (2013), 27:1, 96-100. Van Kleef, Ellen, Mitsuru Shimizu, and Brian Wansink


2012

“Death Row Nutrition: Curious Conclusions of Last Meals,” Appetite, (2012), 59 (December): 837-843. Brian Wansink, Kevin M. Kniffin, and Mitsuru Shimizu

“The Mindless Eating Challenge: Retention, Weight Outcomes, and Barriers for Changes in a Public Web-based Healthy Eating and Weight Loss Program,” Journal of Medical Internet Research, (2012),14:6, e168. Kirsikka Kaipaninen, Collin R. Payne, and Brian Wansink

“How Retailers’ Recommendation and Return Policies Alter Product Evaluations,” Journal of Retailing, (2012), 88:4, 528-541. Junyong Kim and Brian Wansink

“Do Not Support Regulation of Sugar-Sweetened Beverages,” New England Journal of Medicine, 367:15 (October 11, (2012) 1465-6. David R. Just and Brian Wansink

“Is Meat Male? A Quantitative Multi-Method Framework to Establish Metaphoric Relationships,” Journal of Consumer Research, 2012, 39:3 629-643, Paul Rozin, Julia M. Hormes, Myles S. Faith, and Brian Wansink.

“Does Food Marketing Need to Make Us Fat? A Review and Solutions,” Nutrition Reviews, 2012, 70:10, 571-593, Pierre Chandon and Brian Wansink.

“Attractive Names Sustain Increased Vegetable Intake in Schools,” Preventive Medicine, 2012, 55:4, 330-332, Brian Wansink, David R. Just, Collin R. Payne, and Matthew Z. Klinger.

“Healthy Convenience: Nudging Students Toward Healthier Choices in the Lunchroom,” Journal of Public Health, 2012, 34:3, 370-376, Andrew S. Hanks, David R. Just, Laura E. Smith, and Brian Wansink.

“Can Branding Improve School Lunches?” Archives of Pediatrics & Adolescent Medicine, 2012, 166:10, 967-968, Brian Wansink, David R. Just, and Collin R. Payne.

“Fast Food Restaurant Lighting and Music Can Reduce Calorie Intake and Increase Satisfaction,” Psychological Reports, 2012, 111:1, 228-232, Brian Wansink and Koert van Ittersum.

“It’s Not Just Lunch: Extra-Pair Commensality Can Trigger Sexual Jealousy,” PLoS ONE, 2012, 7:7, e40445, Kevin M. Kniffin and Brian Wansink.

“Plate Size and Color Suggestibility: The Delboeuf Illusion’s Bias on Serving and Eating Behavior,” Journal of Consumer Research, 2012, 39 (August), 215-228, Koert Van Ittersum and Brian Wansink.

“First Foods Most: After 18-Hour Fast, People Drawn to Starches First and Vegetables Last,” Archives of Internal Medicine, 2012, 172:12 (June 25), 961-3, Brian Wansink, Aner Tal, and Mitsuru Shimizu.

“The Hot-Cold Decision Triangle: A Framework for Healthier Choices,” Marketing Letters, 2012, 23:2 (June), 457-472, Haiyang Yang, Ziv Carmon, Barbara Kahn, Anup Malani, Janet Schwartz, Kevin Volpp, and Brian Wansink.

“Beyond Nudges: Tools of a Choice Architecture,” Marketing Letters, 2012, 23:2 (June), 487-504, Eric J. Johnson, Suzanne B. Shu, Benedict G. C. Dellaert, Craig Fox, Daniel G. Goldstein, Gerald Haeubl, Richard P. Larrick, John W. Payne, Ellen Peters, David Schkade, Brian Wansink, and Elke U. Weber.

Wansink, Brian, David R. Just, and Collin R. Payne (2012), “Can Branding Improve School Lunches?” Archives of Pediatrics & Adolescent Medicine, 166:10, 967-968.

“Caring for Mobile Phone Based Avatars Can Lead Teenagers to Eat Breakfast,” Journal of Children and Media, 2012, 6:1, 83-99.Sahara Byrne, Gerri Gay, J.P. Pollak, D. Retelny, A. L. Gonzales, T. Lee, and Brian Wansink.

“What Would Batman Eat? Priming Children to Make Healthier Fast Food Choices,” Pediatric Obesity, 2012, 7:2, 121-123, Brian Wansink, Mitsuru Shimizu, and Guido Camps.
• Republished in “Promising Interventions for Childhood Obesity,” Pediatric Obesity (2012).

“Red Potato Chips: Segmentation Cues Can Substantially Decrease Food Intake,” Health Psychology, 2012, 31:3 (May), 398-401, Andrew Geier, Paul Rozin, and Brian Wansink.

“Trigger Foods Alter Vegetable and Fruit Selection in School Lunchrooms,” Agricultural and Resource Economics Review, 2012, 41:1 (April) 114-123, Andrew S. Hanks, David R. Just, and Brian Wansink.

“Toxics, Toyotas, and Terrorism: The Behavioral Economics of Fear and Stigma,” Risk Analysis, 2012, 32:4 (April), 678-694, William D. Schulze and Brian Wansink.

“Looks Good Enough to Eat: How Food Plating Preferences Differ Across Cultures and Continents,” Cross-Cultural Research, 2012, 46:1, 31-49, Francesa Zampollo, Brian Wansink, Kevin M. Kniffin, Mitsuru Shimizu, and Aki Omori.

“Dining in the Dark: How Uncertainty Influences Food Acceptance in the Dark,” Food Quality and Preference, 2012, 24:1, 209-212, Brian Wansink, Mitsuru Shimizu, Armand V. Cardello, and Alan O. Wright.

“Evaluating Parents and Adult Caregivers as ‘Agents of Change’ for Treating Obese Children – Evidence for Parent Behavior Change Strategies and Research Gaps: A Scientific Statement from the American Heart Association,” Circulation, 2012, 125:9, 1186-1207,
Myles S. Faith, Linda Van Horn, Lawrence J. Appel, Lora E. Burke, Jo Ann S. Carson, Harold A. Franch, John M. Jakicic, Tanja V.E. Kral, Angela Odoms-Young, Brian Wansink, and Judith Wylie-Rosett.

“Serving Bowl Selection Biases the Amount of Food Served,” Journal of Nutrition Education and Behavior, 2012, 44:1, 66-70, Ellen Van Kleef, Mitsuru Shimizu, and Brian Wansink.

“Food Plating Preferences of Children: The Importance of Presentation on Desire for Diversity,” Acta Paediatrica, 2012, 101:1, 61-66, Francesca Zampollo, Kevin M. Kniffin, Brian Wansink, and Mitsuru Shimizu.

“Package Size, Portion Size, Serving Size . . . Market Size: The Unconventional Case for Half-Size Servings,” 2012, Marketing Science, 31:1, 54-57, Brian Wansink.


2011

“Is Food Marketing Making Us Fat? A Multi-Disciplinary Review,” Foundations and Trends in Marketing, 2011, 5:3, 113-196, Pierre Chandon and Brian Wansink.

“Watching Food-related Television Increases Caloric Intake in Restrained Eaters,” Appetite, 2011, 57:661-664, Mitsuru Shimizu and Brian Wansink.

“Quantitative Approaches to Consumer Field Research,” Journal of Marketing Theory and Practice, 2011, 19:4, 377-389, Collin R. Payne and Brian Wansink.

“The 100-Calorie Semi-Solution: Sub-Packaging Most Reduces Intake Among the Heaviest,” Obesity, 2011,19:5 (Spring), 1098-1100, Brian Wansink, Collin R. Payne, and Mitsuru Shimizu.

“Turning Virtual Reality into Reality: A Checklist to Ensure Virtual Reality Studies of Eating Behavior and Physical Activity Parallel the Real World,” Journal of Diabetes Science and Technology, 2011, 5:2 (March), 239-244, Aner Tal and Brian Wansink.

“’Just Thinking About Exercise Makes Me Serve More Food:’ Physical Activity and Calorie Compensation,” Appetite, 2011, 56:2 (April), 332-335, Carolina O. C. Werle, Brian Wansink, and Collin R. Payne.

“Virtual Reality Technologies for Research and Education in Obesity and Diabetes,” Journal of Diabetes Science and Technology, 2011, 5:2 (March), 212-224, Abby G. Ershow, Charles Peterson, William T. Riley, Albert “Skip” Rizzo, and Brian Wansink.

“Food Compensation: Do Exercise Ads Change Food Intake?” International Journal of Behavioral Nutrition and Physical Activity, 2011, 8:6 (January), Ellen van Kleef, Mitsuru Shimizu, and Brian Wansink.

“Can Generic Advertising Alleviate Consumer Concerns Over Food Scares?” Applied Economics, 2011, 43:12 (October), 1535-1549, Kent Messer, Harry Kaiser, Collin R. Payne, and Brian Wansink.

“The Flat-rate Pricing Paradox: Conflicting Effects of 'All-You-Can-Eat' Buffet Pricing,” The Review of Economics and Statistics, 2011, 93:1 (February), 193-200, David R. Just and Brian Wansink.


2010

“From Mindless Eating to Mindlessly Eating Better,” Physiology & Behavior, 2010, 100:5, 454-463 Brian Wansink.

“Dining in the Dark: The Importance of Visual Cues for Food Consumption and Satiety,” Appetite, 2010, 55:3, 710-713, Benjamin Scheibehenne, Peter M. Todd, and Brian Wansink.

“The Largest Last Supper: Depictions of Food Portions and Plate Size Increased Over the Millennium,” International Journal of Obesity, 2010, 34:5, 943-944, Brian Wansink and Craig S. Wansink.

“When Snacks Become Meals: How Hunger and Environmental Cues Bias Food Intake,” International Journal of Behavioral Nutrition and Physical Activity, 7:63, 25 August 2010, Mitsuru Shimizu, Collin R. Payne, and Brian Wansink.

“How Spoons Systematically Bias Dosing of Liquid Medicine,” Annals of Internal Medicine, 2010, 152:1, 66-67, Brian Wansink and Koert van Ittersum.

“’Is This a Meal or Snack?’ Situational Cues that Drive Perceptions,” Appetite, 2010, 54:1, 214-216, Brian Wansink, Collin R. Payne, and Mitsuru Shimizu.

“Trying Harder and Doing Worse: How Grocery Shoppers Track In-Store Spending,” Journal of Marketing, 2010, 74:2 (April), 90-104, Koert Van Ittersum, Joost M.E. Pennings, and Brian Wansink.


2009
(On Leave as a White House-Appointed Executive Director for the USDA)

“Mindless Eating and Healthy Heuristics for the Irrational,” American Economic Review, 2009, 99:2 (May), 165-69, Brian Wansink, David R. Just, and Collin R. Payne.

“Better School Meals on a Budget: Using Behavioral Economics and Food Psychology to Improve Meal Selection,” Choices, 2009, 24:3, 1-6, David R. Just and Brian Wansink.
• Winner of the 2009 Best Paper Award – Choices

“How Negative Experiences Shape Long-term Food Preferences: Fifty Years from the World War II Combat Front, Appetite, 2009, 52:3, 750-752, Brian Wansink, Koert van Ittersum, and Carolina Werle.

“Choice Under Restrictions,” Marketing Letters, 2009, 19:3-4, 183-199, Simona Botti, Susan Broniarczyk, Gerald Haubl, Ron Hill, Yanliu Huang, Barbara Kahn, Praveen Kopalle, Donald Lehmann, Joel Urbany, and Brian Wansink.

“Biosecurity Terrorism, Food Safety, and Food Consumption Behavior: Using Experimental Psychology to Analyze Economic Behavior, Journal of Agricultural and Resource Economics, 2009, 34:1, 91-108, David R. Just, Calum G. Turvey, and Brian Wansink.

“The Joy of Cooking Too Much: 70 Years of Calorie Increases in Classic Recipes,” Annals of Internal Medicine, 2009, 150, 291-291, Brian Wansink and Collin R. Payne.


2008
(On Leave as a White House-Appointed Executive Director for the USDA)

“Profiling the Heroic Leader: Empirical Lessons from Combat-Decorated Veterans of World War II,” Leadership Quarterly, 2008, 19, 547-555, Brian Wansink, Collin R. Payne, and Koert van Ittersum.

“Consequences of Belonging to the ‘Clean Plate Club,’” Archives of Adolescent & Pediatric Medicine, 2008, 162:10 (October), 994-995, Brian Wansink and Collin R. Payne.

“Meal Size, Not Body Size, Explains Food Intake Estimation Errors,” Practical Diabetology, 2008, 27:4, 6-8, Brian Wansink and Pierre Chandon.

“Are We Aware of the External Factors That Influence Our Food Intake?” Health Psychology, 2008, 27:5, 533-538, Lenny R. Vartanian, C. Peter Herman, and Brian Wansink.

“Project M.O.M.: Mothers & Others & MyPyramid,” Journal of the American Dietetic Association, 2008, 108:8 (August), 1302-4, Brian Wansink.

“Eating Behavior and Obesity at Chinese Buffets,” Obesity, 2008, 16:8 (August), 1957-60, Brian Wansink and Collin R. Payne.


2007

"The Biasing Health Halos of Fast Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions," Journal of Consumer Research, 2007, 34:3 (October) 301-314, Pierre Chandon and Brian Wansink.
Emerald Citation of Excellence Award – 2011
• Winner of the 2007 Best Paper Award – Journal of Consumer Research

“The Validity of Attribute Importance: A Review,” Journal of Business Research, 2007, 60:11 (November), 1177-1190, Koert Van Ittersum, Joost M.E. Pennings, and Brian Wansink.

“Internal and External Cues of Meal Cessation: The French Paradox Redux? Obesity, 2007, 15 (December), 2920-2924, Brian Wansink, Collin R. Payne, and Pierre Chandon.

“Portion Size Me: Downsizing Our Consumption Norms,” Journal of the American Dietetic Association, 2007, 107:7 (July), 1103-1106, Brian Wansink and Koert van Ittersum.

“Do Children Really Prefer Large Portions? Visual Illusions Bias Their Estimates and Intake, Journal of the American Dietetic Association, 2007, 107:7 (July), 1107-1110, Koert Van Ittersum and Brian Wansink.

“Helping Consumers Eat Less,” Food Technology, 2007, May, 34-38, Brian Wansink.

“Fine as North Dakota Wine: Sensory Expectations and the Intake of Companion Foods,” Physiology and Behavior, 2007, 90:5 (April), 712-16, Brian Wansink, Collin R. Payne, and Jill North.

“Counting Bones: Environmental Cues that Decrease Food Intake,” Perceptual and Motor Skills, 2007, 104 (March), 273-7, Brian Wansink and Collin R. Payne.

"Is Obesity Caused by Calorie Underestimation? A Psychophysical Model of Fast-Food Meal Size Estimation," Journal of Marketing Research, 2007, 44:1 (February), 84-99, Pierre Chandon and Brian Wansink.
• Winner of the 2012 William F. O’Dell Award – Journal of Marketing Research

“Kitchenscapes, Tablescapes, Platescapes, and Foodscapes: Influences of Microscale Built Environments on Food Intake, Environment and Behavior, 2007, 39:1 (January), 124-42,
Jeffery Sobal and Brian Wansink.

“Mindless Eating: The 200 Daily Food Decisions We Overlook,” Environment and Behavior, 2007, 39:1 (January), 106-23, Brian Wansink and Jeffrey Sobal.

“The Influence of Incidental Affect on Consumers’ Food Intake,” Journal of Marketing, 2007, 71:1 (January), 194-206, Nitika Garg, Brian Wansink, and J. Jeffrey Inman.


2006

"Can "Low Fat" Nutrition Labels Lead to Obesity?," Journal of Marketing Research, 2006, 43:4 (November), 605-17, Brian Wansink and Pierre Chandon.

“Wine Promotions in Restaurants: Do Beverage Sales Contribute or Cannibalize?” Cornell Hotel and Restaurant Administrative Quarterly, 2006, 47:4 (November) 327-36, Brian Wansink, Glenn Cordua, Ed Blair, Collin Payne, and Stephanie Geiger.

“Nutritional Gatekeepers and the 72% Solution,” Journal of the American Dietetic Association, 2006, 106:9 (September), 1324-6, Brian Wansink.

“Meal Size, Not Body Size, Explains Errors in Estimating the Calorie Content of Meals,” Annals of Internal Medicine, 2006, 145:5 (September 5), 326-32, Brian Wansink and Pierre Chandon.

"How Biased Household Inventory Estimates Distort Shopping and Storage Decisions," Journal of Marketing, 2006, 70 (4), 118-35, Pierre Chandon and Brian Wansink.

“Ice Cream Illusions: Bowl Size, Spoon Size, and Serving Size,” American Journal of Preventive Medicine, 2006, 145:5 (September), 240-243, Brian Wansink, Koert van Ittersum, and James E. Painter.

“The Sweet Tooth Hypothesis: How Fruit Consumption Relates to Snack Consumption, Appetite, 2006, 47:1 (July), 107-110, Brian Wansink, Ganaël Bascoul, and Gary T. Chen.

“‘Best if Used By . . . ’ How Freshness Dating Influences Food Acceptance,” Journal of Food Science, 2006, 71:4 (May), S354-357, Brian Wansink and Alan O. Wright.

“The Office Candy Dish: Proximity’s Influence on Estimated and Actual Candy Consumption,” International Journal of Obesity, 2006, 30:5 (May), 871-5, Brian Wansink, James E. Painter and Yeon-Kyung Lee.

“Position of the American Dietetic Association: Food and Nutrition Misinformation,” Journal of the American Dietetic Association, 2006, 106:4 (April),601-607, Brian Wansink.


2005

“Shape of Glass and Amount of Alcohol Poured: Comparative Study of Effect of Practice and Concentration,” BMJ – British Medical Journal, 2005, 331:7531 (December 24) 1512-1514, Brian Wansink and Koert van Ittersum.

“Leveraging FDA Health Claims,” Journal of Consumer Affairs, 2005, 39:2 (Winter), 386-398. Brian Wansink and Matthew M. Cheney.

“Fluid Consumption and the Potential Role of Canteen Shape in Minimizing Dehydration,” Military Medicine, 2005, 170:10 (October) 871-873, Brian Wansink, Armand Cardello, and Jill North.

“Bad Popcorn in Big Buckets: Portion Size Can Influence Intake as Much as Taste, “ Journal of Nutrition Education and Behavior, 2005, 37:5 (Sept-Oct), 242-5, Brian Wansink and Junyong Kim.

“De-Marketing Obesity,” California Management Review, 2005, 47:4 (Summer), 6-18, Brian Wansink and Mike Huckabee.

“How Descriptive Food Names Bias Sensory Perceptions in Restaurants,” Food Quality and Preference, 2005, 16:5, 393-400, Brian Wansink, Koert van Ittersum, and James E. Painter.

“Increasing the Acceptance of Soy-Based Foods,” Journal of International Food and Agribusiness Marketing, 2005, 17:1, 33-55, Brian Wansink, Steven Sonka, Peter Goldsmith, Jorge Chiriboga, and Nilgün Eren.

“Super Bowls: Serving Bowl Size and Food Consumption,” JAMA – Journal of the American Medical Association, 2005, 293:14 (April 13), 1727-1728, Brian Wansink and Matthew M. Cheney.

“Consumer Profiling and the New Product Development Toolbox,” Food Quality and Preference, 2005, 16:3 (April), 217-221, Brian Wansink.

“Hierarchy of Nutritional Knowledge that Relates to the Consumption of a Functional Food, Nutrition, 2005, 21:2 (February), 264-8, Brian Wansink, Randall E. Westgren, and Matthew M. Cheney.

“Bottomless Bowls: Why Visual Cues of Portion Size May Influence Intake,” Obesity Research, 2005, 13:1 (January), 93-100, Brian Wansink, James E. Painter, and Jill North.
• Winner of the 2007 Ig Nobel Prize for Nutrition


2004

“Front-Label Health Claims: When Less is More,” Food Policy, 2004, 29:6 (December), 659-667, Brian Wansink, Steven T. Sonka, and Clare M. Hasler.

“How Diet and Health Labels Influence Taste and Satiation,” Journal of Food Science, 2004, 69:9 (Nov-Dec), S340-S346, Brian Wansink, Koert van Ittersum, and James E. Painter.

“Cooking Habits Provide a Key to 5 a Day Success,” Journal of the American Dietetic Association, 2004, 104:11, (November), 1648-1650, Brian Wansink and Keong-mi Lee.

“Channel Contract Behavior: The Role of Risk Attitudes, Risk Perceptions, and Channel Member Market Structures,” Journal of Business, 2004, 77:4 (October), 697-723, Joost M.E. Pennings and Brian Wansink.

“Segmentation Approaches that Differentiate Consumption Frequency from Sensory Preference,” Journal of Sensory Studies, 2004, 19:4 (October), 327-340, Brian Wansink, Steven T. Sonka, and Se-Bum Park.

“Consumer Reactions to Food Safety Crises,” Advances in Food and Nutrition Research, 2004, 48, 103-150, Brian Wansink.

“Environmental Factors that Increase the Food Intake and Consumption Volume of Unknowing Consumers,” Annual Review of Nutrition, 2004, Volume 24, 455-479, Brian Wansink.

“Stopping Decisions of Travelers,” Tourism Management, 2004, 25: (June), 319-330, Brian Wansink and Koert van Ittersum.

“The Influence of Assortment Structure on Perceived Variety and Consumption Quantities,” Journal of Consumer Research, 2004, 30:4 (March), 519-533, Barbara E. Kahn and Brian Wansink.
• Runner-up for JCR’s 2007 “Best Paper Award”


2003

“Bottoms Up! The Influence of Elongation and Pouring on Consumption Volume, Journal of Consumer Research, 2003, 30:3 (December), 455-463, Brian Wansink and Koert van Ittersum.

“How Do Front and Back Package Labels Influence Beliefs About Health Claims?” Journal of Consumer Affairs, 2003, 37:2 (Winter), 305-316, Brian Wansink.

“Profiling Taste-Motivated Segments,” Appetite, 2003, 41:3 (December), 323-327, Brian Wansink and Randall Westgren.

“Farmers’ Preferences for Crop Insurance Attributes,” Review of Agricultural Economics, 2003, 25:2 (Fall/Winter), 415-429, Bruce J. Sherrick, Peter J. Barry, Gary D. Schnitkey, Paul N. Ellinger, and Brian Wansink.

“How Resourceful Consumers Identify New Uses for Old Products,” Journal of Family and Consumer Science, 2003, 95:4 (November), 109-113, Brian Wansink.

“Overcoming the Taste Stigma of Soy,” Journal of Food Science, 2003, 68:8 (September), 2604-2606, Brian Wansink.

“Developing a Cost-Effective Brand Loyalty Program,” Journal of Advertising Research, 2003, 43:3 (September), 301-309, Brian Wansink.

“Exploring Comfort Food Preferences Across Gender and Age,” Physiology and Behavior, 2003, 79:4-5, 739-747, Brian Wansink, Matthew M. Cheney, and Nina Chan.

“Interactions Between Forms of Fat Consumption and Restaurant Bread Consumption,” International Journal of Obesity, 2003, 27:7, 866-868, Brian Wansink and Lawrence W. Linder.

“Profiling Nutritional Gatekeepers: Three Methods for Differentiating Influential Cooks,” Food Quality and Preference, 2003, 14:4 (June), 289-297, Brian Wansink.

“Using Laddering to Understand and Leverage a Brand’s Equity,” Qualitative Market Research, 2003, 6:2, 111-118, Brian Wansink.

“Measuring Consumer Response to Food Products: Sensory Tests that Predict Consumer Acceptance,” Food Quality and Preference, 2003, 14:1 (January), 23-26, Brian Wansink.


2002

"When Are Stockpiled Products Consumed Faster? A Convenience--Salience Framework of Postpurchase Consumption Incidence and Quantity," Journal of Marketing Research, 2002, 39 (3), 321-35, Pierre Chandon and Brian Wansink.

“Sensory Suggestiveness and Labeling: Do Soy Labels Bias Taste?” Journal of Sensory Studies, 2002, 17:5 (November), 483-491, Brian Wansink and Se-Bum Park.

“Taste Profiles That Correlate with Soy Consumption in Developing Countries,” Pakistan Journal of Nutrition, 2002, 1:6 (December), 276-278, Brian Wansink and JaeHak Cheong.

“Building a Successful Panel,” Marketing Research, 2002, (Fall), 23-27, Brian Wansink and Seymour Sudman.

“Rejoinder to ‘The Variety of an Assortment: An Extension to the Attribute-Based Approach’” Marketing Science, 2002, 21:3 (Summer), 320-324, Stephen J. Hoch, Eric L. Bradlow, and Brian Wansink.

“A Cultural Hedonic Framework for Increasing the Consumption of Unfamiliar Foods: Soy Acceptance in Russia and Colombia,” Review of Agricultural Economics, 2002, 24:2, 353-365, Brian Wansink, Steven T. Sonka, and Matthew M. Cheney.

“How Visibility and Convenience Influence Candy Consumption,” Appetite, 2002, 38:3 (June), 237-238, James E. Painter, Brian Wansink, and Julie B. Hieggelke.

“Consumentengedrag in Crisissituaties,” Economisch Statistische Berichten, 2002, (May 31), 430-432, J.M.E. Pennings, B. Wansink, and M.T.G. Meulenberg.

“Predicting the Future of Consumer Panels,” Journal of Database Marketing, 2002, 9:4 (June), 301-311, Brian Wansink and Seymour Sudman.

“A Note on Modeling Consumer Reactions to a Crisis: The Case of the Madcow Disease,” International Journal of Research in Marketing, 2002, 19:2 (March), 91-100, Joost M.E. Pennings, Brian Wansink, and Matthew M.E. Meulenberg.

“Changing Eating Habits on the Home Front: Lost Lessons from World War II Research,” Journal of Public Policy and Marketing, 2002, 21:1 (Spring), 90-99, Brian Wansink.


2001

“Descriptive Menu Labels’ Effect on Sales,” Cornell Hotel and Restaurant Administrative Quarterly, 2001, 42:6 (December), 68-72, Brian Wansink, James M. Painter, and Koert van Ittersum.

“Relation of Soy Consumption to Nutritional Knowledge,” Journal of Medicinal Foods, 2001 4:3 (December), 145-150, Brian Wansink and Nina Chan.

“Abandoned Products and Consumer Waste: How Did That Get into the Pantry?” Choices, 2001, (October), 46, Brian Wansink.

“Revitalizing Mature Packaged Goods,” Journal of Brand and Product Management, 2001, 10:4, 228-242, Brian Wansink and Cynthia Huffman.

“The Marketing Battle Over Genetically Modified Foods: False Assumptions about Consumer Behavior,” American Behavioral Scientist, 2001, 44:8 (April), 1405-1417, Brian Wansink and Junyong Kim.

“Making Brand Loyalty Programmes Succeed,” Journal of Brand Management, 2001, 8:3 (February), 211-222, Brian Wansink and Scott Seed.

“The Marketing and Consumer Acceptance of Biotechnology,” Journal of Commercial Biotechnology, 2001, (Winter) 7:3, 249-259, BrianWansink and Junyong Kim.

“At the Movies: How External Cues and Perceived Taste Impact Consumption Volume,” Food Quality and Preference, 2001, 12:1 (January), 69-74, Brian Wansink and SeaBum Park.


2000

“A Benefit Congruency Framework of Sales Promotion Effectiveness,” Journal of Marketing, 2000, 64:4 (October), 65-81, Pierre Chandon, Brian Wansink, and Gilles Laurent.
· Reprinted (2001) in the Journal of Marketing and Marketing Research in Russia, 31:1, 52-66.

“Methods and Measures that Profile Heavy Users,” Journal of Advertising Research, 2000, 40:4 (July/August), 61-72, Brian Wansink and SeaBum Park.

“Accounting for Taste: Prototypes that Predict Preference,” Journal of Database Marketing, 2000 7:4, 308-320, Brian Wansink and SeaBum Park.

“Estimating an Advertisement’s Impact on One’s Consumption of a Brand,” Journal of Advertising Research, 2000, 40:6 (Nov/Dec), 106-113, Brian Wansink and Michael L. Ray.
· Reprinted from 1992 in this “Classics of Advertising Research” issue of JAR.

“Engineering Comfort Foods,” American Demographics, 2000, July 66-67, Brian Wansink and Cynthia Sangerman.

“The Mystery of the Cabinet Castaway: Why We Buy Products We Never Use,” Journal of Family and Consumer Science, 2000, Vol. 92:1, 104-108, Brian Wansink, S. Adam Brasel, and Stephen Amjad.

“The Power of Panels,” Journal of Database Marketing, 2000, 8:3 (April) 190-194, Brian Wansink.

“New Techniques to Generate Key Marketing Insights,” Marketing Research, 2000, (Summer), 28-36, Brian Wansink.

“How Soy Labeling Influences Preference and Taste,” International Food and Agribusiness Management Review, 2000, 3, 85-94, Brian Wansink, Se-Bum Park, Steven Sonka, and Michelle Morganosky.


Pre-2000

“The Variety of an Assortment,” Marketing Science, 1999, Vol. 18:4, 527-546, Stephen J. Hoch, Eric L. Bradlow, and Brian Wansink.

“Consumption Behavior and Interstate Travel,” NATSO Journal of Transportation Research, (June), 1999, 71-88, Brian Wansink and Lan Xia.

“New Uses that Revitalize Old Brands,” Journal of Advertising Research,” 1999. 39:2 April/May 90-98, Brian Wansink and Jennifer M. Gilmore.

“An Anchoring and Adjustment Model of Purchase Quantity Decisions,” Journal of Marketing Research, 1998, 35:1 (February), 71-81, Brian Wansink, Robert J. Kent, and Stephen J. Hoch.

“Making Old Brands New,” American Demographics, 1997, 19:12 (December), 53-58, Brian Wansink.

“Can Package Size Accelerate Usage Volume?” Journal of Marketing, 1996, Vol. 60:3 (July), 1-14, Brian Wansink.
• Highest Citation of Research Excellence – ANBAR Electronic Intelligence

“Advertising Strategies to Increase Usage Frequency,” Journal of Marketing, 1996, 60:1 (January), 31-46, Brian Wansink and Michael L. Ray.
• Winner of 1989 Alden D. Clayton Dissertation Proposal Award – Marketing Science Institute
• Highest Citation of Research Excellence – ANBAR Electronic Intelligence

“When Do Product Usage Norms Change Usage Behavior.” Tinbergen Institute Research Journal (Amsterdam), 1995, 7 (September), 1-8, Brian Wansink.

“Advertising’s Impact on Category Substitution,” Journal of Marketing Research, 1994, 31:4 (November), 505-515, Brian Wansink.

“Antecedents and Mediators of Eating Bouts,” Family and Consumer Sciences Research Journal, 1994, 23:2 (December), 166-82, Brian Wansink.

“Increasing Cognitive Response Sensitivity,” Journal of Advertising, 1994, 23:2 (June), 65-75, Brian Wansink, Michael L. Ray, and Rajeev Batra.

“Developing and Validating Useful Consumer Prototypes,” Journal of Targeting, Measurement and Analysis for Marketing, 1994, 3:1, 18-30, Brian Wansink.

“‘Out of Sight, Out of Mind’: The Impact of Household Stockpiling on Usage Rates,” Marketing Letters, 1994, 5:1 (January), 91-100, Brian Wansink and Rohit Deshpandé.

“Estimating an Advertisement’s Impact on One’s Consumption of a Brand,” Journal of Advertising Research, 1992, 26:4 (May-June), 9-16, Brian Wansink and Michael L. Ray.
· Reprinted in the “Classics in Advertising Research” issue of JAR in 2000.

Academic Appointments

USDA’s Center for Nutrition Policy and Promotion (2007-2009)
Cornell (since 2005)
Professor: Dartmouth College (1990-1994)
Vrije Universiteit -- Amsterdam (1994-1995)
Wharton School -- University of Pennsylvania (1995-1997)
University of Illinois at Urbana-Champaign (1997-2005)
INSEAD -- Fountainbleau France (2004-2005)
US Army Research Labs -- Natick, MA (2005-2005)
Cornell University (since 2005)