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Sherif Zaki Nasser

Sherif Zaki Nasser

  • Senior Lecturer

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Faculty Area

Faculty Expertise

  • Marketing
  • Distribution Channels
  • Pricing
  • Brand Management
  • Digital Marketing

Contact

Samuel Curtis Johnson Graduate School of Management

szn2@cornell.edu

Cornell Directory Entry

Biography

Sherif Nasser's research focuses on applying game theory to marketing problems, particularly those related to distribution channels and pricing. He joined Cornell University in 2015 and teaches at both the Samuel Curtis Johnson Graduate School of Management and the Charles H. Dyson School of Applied Economics and Management. At Johnson, he taught Marketing Management and Marketing Research to MBA students. Currently he teaches Product and Brand Strategies to EMBA students. At Dyson, he teaches Marketing Management, and Innovation and New Product Management. Prior to joining Cornell, Nasser taught at Washington University in St. Louis.

Selected Publications

Awards and Honors

  • Outstanding Faculty Award (2013) Olin Business School, Washington University in St Louis
  • MBA Reid Teaching Award (2013) Olin Business School, Washington University in St Louis
  • Outstanding Faculty Award (2009) Olin Business School, Washington University in St Louis
  • Teaching Excellence Award (2007) Stern School of Business, New York University

Recent Courses

  • AEM 2420 - Marketing for Dyson Majors
  • HADM 3430 - Marketing Research
  • NBA 6220/NBA 6220 - Marketing Strategy
  • NBAW 6340 - Product and Brand Strategies
  • NBAE 6340 - Product and Brand Strategies
  • NBA 6930 - Strategy and Tactics of Pricing
  • AEM 4940 - Undergraduate Special Topics in Applied Economics and Management

Academic Degrees

  • PhD Stern School of Business, New York University, 2008
  • PhM Stern School of Business, New York University, 2006
  • MBA Baruch College, City University of New York, 2001
  • BS Cairo University, 1994