Strategic Marketing Conference

2018 Cornell Agribusiness Strategic Marketing Conference

Developing Your Brand and Marketing Strategies to Increase Sales

November 7-8, 2018

Crowne Plaza
101 Olympic Drive
Lake Placid, NY 12946

The 2018 Strategic Marketing Conference will be held on Nov. 7-8 at the Crowne Plaza in Lake Placid, NY. This program will focus on brand development for a competitive market, collaborative approaches to marketing, multi-channel selling strategies, and technology adaption with your brand.

The event is organized by CCE Harvest NY and the Charles H. Dyson School of Applied Economics and Management at Cornell University. This conference is funded by the Stanley W. Warren Teaching Endowment and the Dyson School. It is Sponsored by CoBank, Adirondack Harvest, and Agricultural Marketing Community Economic Development Program Work Team at Cornell University.


November 7

  • 9:00am – 9:30am: Registration
  • 9:30am – 9:50am: Introductions
  • 9:50am – 10:30am: Developing a Brand for a Competitive Market Part 1 – Fashion Institute of Technology: Sandra Krasovec
  • 10:30am – 10:45am: Break
  • 10:45am – 12:00pm: Developing a Brand for a Competitive Market Part 2 – Fashion Institute of Technology: Sandra Krasovec
  • 12:00pm – 1:00pm: Lunch
  • 1:00pm – 1:45pm: Exporting – Empire State Development and Cornell Cooperative Extension
  • 1:45pm – 3:15pm: Marketing and Finding Additional Markets – Baldor,  State NYC Agriculture , etc.
  • 3:15pm – 3:30pm: Break
  • 3:30pm – 4:15pm: Legality Issues to Consider – Nixon Peabody LLP
  • 4:15pm – 5:00pm: Multi-Channel Selling Strategies – Wegmans

November 8

  • 8:00am – 8:30am: Breakfast
  • 8:30am – 9:45am: Technology Adaption with your Brand – Google and Farm On Foundation
  • 9:45am – 10:00am: Break
  • 10:00am – 11:30am: Collaborative Approaches to Marketing – VT Fresh Network and Black River Produce
  • 11:30am – 12:00pm: Closing

Conference Location and Travel Information

Crowne Plaza
101 Olympic Drive
Lake Placid, NY 12946
(518) 523-2556

Check this website for information on nearby airports and driving directions. The conference begins at 9:30 a.m. on Nov. 7 (Registration opens at 9 a.m.) The conference ends at 12 p.m. on Nov. 8. Click on the agenda link for more details.

Registration Information

The registration fee for the conference is $75. Registration fees includes lunch on Nov. 7 and breakfast Nov. 8 with refreshment breaks during the conference. Deadline to register is Oct. 31.

Farmer Scholarships Available

To encourage additional attendance by agricultural producers, partial scholarships will be offered at a reduced conference rate.  Farmers requesting reduced registration fees should register using the appropriate link below. Farmer scholarships are supported through the Warren Fund.

Questions regarding registration should be directed to Lindsey Pashow at 518-569-3073 or Follow the appropriate registration links on the last page to complete your entry.

Dinner Event at Valcour Brewing Company in Lake Placid

There will be an optional dinner on Wednesday evening, Nov. 7, at 6 p.m. at Valcour Brewing Company, located a short walk from the Crowne Plaza. The cost will be $30 per person (for food and tip). Please let us know if you have any form of allergies or other dietary restrictions and we will do our best to accommodate. Attendees are responsible for their own drinks/refreshments with the meal.

Lodging Accommodations

Conference attendees are responsible for their own hotel reservations. A block of rooms has been reserved at the Crowne Plaza in Lake Placid for conference participants. State and local taxes can be waived upon receipt of a valid NYS Tax Exemption certificate. When making your reservations, refer to “Regional Harvest New York” to get the negotiated rates.

Crowne Plaza
101 Olympic Drive
Lake Placid, NY 12946
(518) 523-2556

Rate: $126/night plus tax (Nov. 6-7), single or double occupancy. A block of 20 rooms have been reserved and will be held until the cutoff date or block of rooms are filled Oct. 7, 2018. After this date, additional rooms will be reserved on a space and rate availability basis.

Registration is now closed

Quick Links

Lake Placid Information