Strategic Marketing Conference

2015 Cornell Agribusiness Strategic Marketing Conference

Developing Your Brand and Marketing Strategies to Increase Sales

November 16-17, 2015

Henry A. Wallace Visitor and Education Center at the Franklin D. Roosevelt Presidential Library and Museum 
4079 Albany Post Road
Hyde Park, NY 12538

Conference Agenda

Conference Poster

Conference Information

Facing increased diversity of agricultural businesses, evolving consumer demands and buyer needs, and immense competition within the agricultural industry, agricultural producers and those that work with them need to develop strategic agribusiness management and marketing expertise, educational tools to improve decision making, and a strong network of contemporaries to facilitate industry interactions. The Cornell Agribusiness Strategic Marketing Conference was developed to address these issues. The conference focuses on different agricultural marketing topics each year and brings together extension educators, business management specialists, ag-based economic development specialists, agri-service providers, and agricultural producers in New York and other States. As a result of attending this conference, participants will improve their knowledge of agricultural product marketing, learn hands-on tools for working with clients, and exchange ideas on appropriate approaches when consulting clients on marketing issues. The conference also provides an opportunity for participants to connect with faculty and other extension educators with expertise and interests in marketing, as well as outstanding industry members who are invited to share their insights and experiences.

This year’s conference will focus on Developing Your Brand and Marketing Strategies to Increase Sales. Conference content will focus on key business principles to improve management and marketing practices, with specific attention on how to develop a brand and then link it to marketing activities that are appropriate to the desired positioning of the business. In addition to speakers from the marketing and brand development industry, successful growers with experience in brand and marketing development will share their experiences with both the thought processes as well as the mechanical aspects related to improving a business’s practices in this area. Presenters will consider and address the different needs of various sizes of agricultural businesses. Information relating to understanding the costs and benefits, both tangible and intangible, relating to brand creation and maintenance will be explored and presented.

The 2015 Cornell Agribusiness Strategic Marketing Conference will be held on Nov. 16-17 at the Henry A Wallace Center at the FDR Presidential Library and Home in Hyde Park, NY. The event is organized by the Agricultural Marketing Community Economic Development Program Work Team at Cornell University, with support provided by the Charles H. Dyson School of Applied Economics and Management at Cornell University, Farm Credit East, and CoBank, and Agro Culture Liquid Fertilizer.

Free Post-Conference Workshop

In addition this year, we encourage you to join professionals from the Cornell University Cooperative Enterprise Program and the Cooperative Development Institute in a post-conference workshop focusing on Building the Success of Food Hubs through the Cooperative Experience. By attending you will learn about best practices of co-ops in aggregating, marketing, and distributing local foods, explore the fundamentals of building a successful food hub cooperative, and identify planning steps to move your prospective or active food hub operation forward. Separate (no-cost) registration is required (see below) and a complimentary lunch is provided.

For more information contact Robert Weybright, Extension Agricultural Development Specialist (518-727-6238), or Todd Schmit, Associate Professor, Charles H. Dyson School of Applied Economics and Management (607-255-3015, Additional registration and hotel information is listed below.

Conference Location and Travel Information

Henry A. Wallace Visitor and Education Center
Franklin D. Roosevelt Presidential Library and Museum
4079 Albany Post Road, Hyde Park, NY 12538
Phone: 1-800-337-8474

Check this website for information on nearby airports and driving directions. The conference begins at 8:30am on Nov. 16, with registration and a coffee service starting at 7:30am. The main conference ends at 12pm on Nov. 17. The post-conference workshop begins at 12pm on Nov. 17 for lunch, and ends at 3:30pm. Click on the agenda link for more details.

Registration Information

The registration fee for the conference is $70 if registered by Oct. 26; $80 if registered after Oct. 26 or if registering on-site. Registration fees also include lunch on Nov. 16 and refreshment breaks during the conference. 

Farmer Scholarships Available

To encourage additional attendance by agricultural producers, partial scholarships will be offered to offset ½ of the conference registration fee. Farmers requesting reduced registration fees should register using the appropriate link below. Farmer scholarships are supported through Northeast Sustainable Agriculture Research & Education project #ONE14-198 (Creating Resources to Increase Collaborative Marketing Impacts for Direct Marketers) at Cornell Cooperative Extension of Broome County.

Questions regarding registration should be directed to Erika Rose at 607-255-5464 or Follow the appropriate registration links below to complete your entry.

Dinner Event at the Culinary Institute of America

There will be an optional four-course dinner on Monday evening, Nov. 16 at 6:30pm at the Caterina de Medici Room, Culinary Institute of America. The Institute is located at 1946 Campus Drive, Hyde Park, NY (851.451.1544). The cost will be $70 per person (for food and tip) and the menu will consist of:

  • Appetizer: Sfogliatian Fichi; goat cheese- fig flaky tartlet, parma ham
  • Second Course: Risotto Ai Funghi; Risotto, mixed wild mushrooms
  • Main Course: Brasato Con Polenta; Braised Beef, polenta, small vegetables
  • Dessert: Strudel di Mele Noci; Apple – walnut strudel

Contact Erika Rose if you have any form any allergies or other dietary restrictions and we will do our best to accommodate. The Institute can make substitutions, but they request advance notification. Attendees are responsible for their own drinks/refreshments with the meal.

Lodging Accommodations

Conference attendees are responsible for their own hotel reservations. A block of rooms have been reserved at the Quality Inn in Hyde Park for conference participants. State and local taxes can be waived upon receipt of a valid NYS Tax Exemption certificate. When making your reservations, refer to “Cornell Marketing Conference” to get the negotiated rates. A free warm buffet breakfast and all-day coffee are provided at the hotel. 

Quality Inn - Hyde Park (approx. 0.2 miles to Wallace Center, 11-minute walk)
4142 Albany Post Road
Hyde Park, NY 12538
Phone: 845-229-0088
Rate: $85/night plus tax (Nov. 15-16), single or double occupancy. A block of 20 rooms have been reserved and will be held until the cutoff date of October 26, 2015. After this date, additional rooms will be reserved on a space and rate availability basis.

Register Here

Select the appropriate link(s) below and fill out the form that follows. Online registration is by credit card only. Cash or check is accepted at the door. If you are registering for both the conference and post-conference workshop, you will need to select links and fill out for each event. 

Conference, Nov. 16-17

Developing Your Brand and Marketing Strategies to Increase Sales





Post-Conference Workshop, Nov. 17​

Building the Success of Food Hubs through the Cooperative Experience

REGISTRATION REQUIRED: NO COST (registration needed for meal count and materials preparation)