Smart Marketing Newsletter
The following articles from the Smart Marketing publications are in PDF format. You are welcome to use the information contained in these releases, but please cite the source.
Compilations of articles for November 1999-September (EB 2001-17), November 2001-November (EB 2004-06), January 2004-October (EB 2007-01), and January 2008-October (EB 2010-16) are also available.
All newly created PDFs on this website are accessible, for an accommodation for these PDFs please contact SC Johnson College Accessibility Team
2020
- May How to Improve U-Pick Berry Operations Based on Customer Satisfaction Yang
- March Bioengineered Labeling Effects for Fruits and Vegetables Yeh, Gómez, and Kaiser
- January Electronic Point of Sale Systems Bring New Opportunities LeRoux
2019
- December 2018 New York State Pricing Information of Local Berries Davis, Gómez, and Pritts
- November Are U.S. Riesling Wines Correctly Priced Given Their Tasting Scores Fried and Tauer
- September Location, Location, Location- How do Competition and Local Market Conditions Influence Food Hub Viability? Cleary, Thilmany, Goetz, and Ge
- June Climate Change and Increasing Risks to the Global Food Supply Chain Eiseman, Hoffmann
- March Comparing the Costs and Environmental Impacts of Conventional and Controlled Environment Agriculture Leaf Lettuce Supply Chains Nicholson, Gómez, Harbick, Mattson
2018
- December 2019 Food System Outlook Park
- September How ‘Bout Them Apples? Schmit, Severson, Strzok, Barros
- September Case Studies Show Value of Foods Produced in the Northeast Park
- August Amazon.com As Disruptor: How Should Food Suppliers Respond? McLaughlin
- April Blueberries: Is Supply Developing More Rapidly than Demand? Park, Cook
- February Food Waste: The Role of Date Labels, Package Size, and Product Category, Wilsona, Rickard, Saputob, Ho
- January Improved Meat Marketing for Small Scale and Direct Marketing Farms in the Northeast: Part IV: Pricing for Profit, LeRoux, Matthew
2017
- December Improved Meat Marketing for Small Scale and Direct Marketing Farms in the Northeast PART III. Choosing Your Marketing Channels, LeRoux, Matthew
- November Improved Meat Marketing for Small Scale and Direct Marketing Farms in the Northeast, Part II: Creating Measurable Marketing Objectives, LeRoux, Matthew
- October Improved Meat Marketing for Small Scale and Direct Marketing Farms in the Northeast, Part I: Understand the customer and their needs: Developing marketing strategy, LeRoux, Matthew
- September Dazed and Confused? Consumers’ Health and Nutrition Issues, Hawkes, Rod
- August Turbulence in the Grocery Aisles, Drake, William
- June Creating an Optimal Promotional Strategy for Your Business, Perosio, Debra Wood
- May USDA’s Local Food Marketing Practices Survey: What Can We Learn?, Park, Kristen
2016
- November Winners and Losers in the Grocery Industry from Deflation, Harig
- October The Effect of Tasting Sheet Sensory Descriptors on Tasting Room Sales, Thomas, Gómez, Gerling, Mansfield
- September Suggestions for New Food Hubs When Building Relationships with Producers and Buyers, Severson
- July Food Hub Expectations of Farmer-Producers, Severson
- June Assessing the Need for a Food Hub, Severson
- May The Implications of Interstate Commerce Restrictions on Retail Egg and Pork Prices and Demand Kaiser
- March Produce Industry Procurement Study Results, Part I: Describing Retail and Wholesale Produce Buyers Park, Kristen
- March Produce Industry Procurement Study Results, Part II: The Procurement Office Park, Kristen
- March Produce Industry Procurement Study Results, Part III: Procurement Technology Park, Kristen
- March Produce Industry Procurement Study Results, Part IV: Transportation Park, Kristen
2015
- September To Buy or Not to Buy: Influencing Customers Throughout the Consumer Decision Making Process Perosio, Debra
- August Resources for New York State Food and Beverage Producers Considering Export Opportunities Manning, Jim
- July Growing Exports of New York’s Agricultural, Food, and Beverage Businesses Manning, Jim
- May Evaluating Consumer Response to Labels and Packaging in the Market for Baby Foods Fang, Peixun
- April Creating an Exciting, Enticing and Energetic Store through Merchandising Perosio, Debra
- March An Overview of Emerging Business Models in the Local Foods Landscape Bauman, Allie, Dawn Thilmany, Becca Jablonski, and Dave Shideler
- February Summit Offers Opportunity to “Connect the Dots: between Upstate and DownstateThaler-Carter, Ruth
2014
- December Natural & Gourmet Supermarkets Driving Supermarket Growth Hawkes, Rod
- November A Case Study of Price Premiums for Local Foods in Tompkins County, New York Tang, Yijia, Miguel Gomez, and Kristen Park
- October Gaining a Competitive Advantage for Your Business Perosio, Debra
- October Pricing Tactics for the Farm Store Park, Kristen
- August Pricing for Your Farm Store Park, Kristen
- June Emerging Food Hubs: What’s in It for You? Park, Kristen and Bob Weybright
- March A Needs Assessment for Farmers’ Markets: A Survey of Market Managers Haseler, Jarmila
- January Appalachian Sustainable Development: A Food Hub Model Park, Kristen
2013
- December The Price of a Thanksgiving Dinner Park, Kristen
- October What Are Food Hubs and Why Do They Matter? Barham, James
- September Consider a Food Bank As a Market Opportunity Severson, Roberta M.
- July Placement: Key Factors in Choosing a Distribution Channel Cuellar-Healey, Sandra
- June Do Restaurants Cater to Locapours? Using Zagat Survey Data to Examine Factors That Influence Wine List Selections Perla, Joseph, Bradley Rickard, and Todd Schmit
- May The Changing Face of Community Supported Agriculture Miner, Avi
- April Farm-to-Hospital Programs: Factors Influencing Hospital Participation Smith, Bobby J. II
- January How Food Marketers Can Make “Win-Win” Adjustments to their Strategies to Help Consumers Eat Better while Staying Profitable Pearson, Brooke and Kristen Park
2012
- November Making the Most of Collaborative Marketing for Your Farm Ochterski, Jim
- October Choosing the Best Marketing Channels for Producers Selling Meat & Livestock LeRoux, Matthew
- September How Would Trade Liberalization with Canada Impact Tasting Room Sales of New York State Wines? Perla, Joseph M. and Bradley J. Rickard
- August Smart Marketing Includes Services & Relationships Not Just Products Henehan, Brian
- July Cause Marketing Opportunities: GleanNY, Donating Food from Farms to NY’s HungrySchuelk Staehr, Rebecca and Michael Hoffman and Miguel Gomez
- June Local Food Intermediaries — Do They Matter in the NYS Economy? Jablonski, Becc and Yuri Mansury
- May What is Your Agricultural Commodity Really Worth Henehan, Brian
- February Farm to City Expo: Connecting Farmers to NYC’s Wholesale Food System Park, Kristen
- January Producers’ Opinions on MarketMaker Impacts Cho, Khin Mar and Donald Tobias
2011
- December Purchasing Organic Foods in New York State Henehan, Brian
- November Evaluating Advertising Strategies for Fruits and Vegetables and the Implications for Obesity in the United States Liaukonyte, Jura, Brad Rickard, Harry Kaiser, and Timothy Richards
- October It’s All What You Call It: The Importance of Names for New Apple Varieties Rickard, Brad, Todd Schmit, Miguel Gomez, and Hao Lu
- September Farm-to-School Programs: Factors Influencing Farmer Participation Nicholson, Chuck
- August Farm-to-School Programs: Farmer Involvement Differs Nicholson, Chuck
- July Linking Small and Mid-Scale Farms to Markets: The Case of CNY Bounty Jablonski, Becca
- June FREE Marketing Resource: New York MarketMaker Khin Mar Cho, Donald J. Tobias
- April Organic Agriculture in New York State Henehan, Brian
- March Adapting Marketing to Changing Customer Behaviors and DemandsSchulman+Thorogood Group
- February Do Price Premiums Exist for Local Products? Park, Kristen, and Miguel I. Gomez
- January How Do Consumers Respond to Advertising Programs for Fruits and Vegetables Rickard, Brad, Julia Liaukonyte, and Harry M. Kaiser
2010
- December Sustainability and Smart Marketing Hawkes, Rod
- October Tips for Marketing in the Local Meats Market Part II, Talking to Customers LeRoux, Matthew
- September Tips for Marketing in the Local Meats Market LeRoux, Matthew
- August Expanding Farm-to-Chef Sales in Your Market Area – Lessons from Columbia County, NYSchmit, Todd, and Stephen Hadcock
- July 15 Case Studies on Local Food Supply Chains Park, Kristen
- June Developing a Wine Marketing Plan for a New Winery White, Gerald
- April Cheese, Please! Park, Kristen, and Debra J. Perosio
- March Factors Affecting the Presence of New York Wines in Upscale New York City RestaurantsPreszler, Trent, and Todd Schmit
- January To Buy or Not to Buy …. Influencing Your Customer’s Purchases Perosio, Debra
2009
- December 20 Ways Farmers Can Improve their Marketing Chops Becker, David
- November “Terroir” or “Tastes Better” The combination of cultivation and culture Weybright, Bob, and Leach, Cheryl
- September Drivers of Vendor Satisfaction and Performance at Farmers’ Markets Schmit, Todd M., Miguel I. Gomez, and Bernadette Logozar
- August Maple Weekend: An Educational Event That Has Built a Retail Market Expansion Childs, Steve
- July How Much are Consumers Willing to Pay for Local, Organic, and Nutrition Attributes?Rickard, Brad
- June Successful Local Marketing Henehan, Brian M.
- May Should Customer Satisfaction Be Part of Specialty Crop Growers’ Marketing Strategy?Gómez, Miguel I.
- April Estimates of Produce Sales through Retail and Foodservice Channels Park, K., Kaufman, P.
- March Choosing the Right Marketing Channels for Small-Scale Vegetable Producers LeRoux, M., Schmit, T.
- February Links Between Dietary Recommendations and Farm Income for Horticultural CropsRickard, B.
- January Should Production in High Tunnels Be Part of Your Specialty Crop Enterprise? Wien, Gómez, and Rickard
2008
- December Organic Shoppers and Supermarket Retailers Talk about Organics Park, K., D. Perosio, and McLaughlin, E.
- October Hoop Houses Help Meet Demand for Locally Grown Food Conner, D.S.
- August Food Safety: Its Effect on Marketing Park K. and Perosio, D.
- July Does Your Marketing Program Have a GPS? Part III Perosio, D.
- June Does Your Marketing Program Have a GPS? Part II Perosio, D.
- May Does Your Marketing Program Have a GPS? Part I Perosio, D.
- March Perishable Product Distribution: Marketing Opportunity or Albatross? Part One Gloy, A
2007
- March Beyond Growing, Part 1: Buyers Looking for “Local” Barry, J. and K. Park
2006
- December Fluid Milk Category Management – A Retail Approach to Improving Milk Sales Schmit, T. and C. Chung
- October What’s Ahead for Consumer Fluid Milk and Cheese Demands? Schmit, T. and H. Kaiser
- August Finding Market Information for Agriculture Products – Where Can You Go? Park, K.
- July The Hispanic Market in the US – Opportunities and Challenges for the Food Industry Cuellar, S.
- June Managing Marketing Risks (29 KB) Henehan, B.
- May Smart Distribution Strategies – A Review of Some Northeast Distribution Businesses and Their Strategies Barry, J.
- April Pricing Your Products to Survive Rising Energy Costs Uva, W.
- March Marketing Specialty Cheeses in NY: A Piece of Cake? Gloy, A., M. Stephenson
- February Year-Round Marketing of the Seasonal Agriculture Enterprises – Tips and TechniquesWeybright, R., Uva, W.
- January Year-Round Marketing of the Seasonal Ag Enterprise – Should I or Shouldn’t I? Weybright, R., Uva, W.
2005
- December Making Old Things New Again – Marketing Specialty Sauerkraut Products Uva, W.
- November The Impact of Non-Traditional Food Retailers on Produce Distribution Drake, W.
- October RFID and Smart Marketing Hawkes, R.
- September A Guide to Understanding the Value Chain Gloy, B.
- August Marketing Specialty Fruit W. Uva, R. Weybright
- July Marketing Specialty Jams and Jellies to Gourmet Consumers W. Uva
- June Premium Tree-Ripened Fruit – A Ripening Market Opportunity W. Uva, S. Cuellar
- April A Key to Successful Marketing Strategies – And We all Have It! J. Barry
- February Reputation as Your Brand B. Henehan
2004
- December Marketing Orientation — A Producer’s View J. Barry
- October Marketing Fundamentals – One Key to New York Specialty Cheese Markets A. Gloy, M. Stephenson
- September Identifying, Building and Selling the Value in YOUR Business B. Weybright
- Aug Sell Value – Not Price B. Weybright
- July Premier Apple Shows the Way Toward Smart Marketing! J. White
- June Milk Protein Imports: How Much Impact and What Can be Done? C. Nicholson and P. Bishop
- May Shortcuts to Measuring Crop Profitability: Are They Misleading? D. Conner
- April Managing Marketing Risks W. Uva
- March Getting the Edge — Understanding Marketing and Merchandising Practices for Fresh Sweet Corn in Northeast Supermarkets W. Uva
- February Sweet Corn Marketing Opportunities for New York State Growers W. Uva
- January Opportunities for Fresh Fruits and Vegetables are Many and Growing in the Food Service Industry S. Cuellar
2003
- November Changing Priorities – The Gateway to New and Exciting Opportunities in School Foodservice Operations S. Cuellar
- October Positioning Your Product in Today’s “Supply Chain” B. Henehan
- September Fruit Consumption, Dietary Guidelines, and Agricultural Production in NY: Implications for Local Food Economies C. Peters, N. Bills, J. Wilkins, R. Smith
- August Growing for Profit – Managing Crop Mix According to the Market W. Uva
- June Marketing Strategies of Exemplary Organic Farmers D. Conner
- May Marketing Fruit E. Parkinson
- April Marketing Fresh Fruit and Vegetable Imports in the US: Status, Challenges and Opportunities S. Cuellar
- February Vegetable Consumption, Dietary Guidelines and Agricultural Production in NY State: Implications for Local Food Economics C. Peters, N. Bills, J. Wilkins, R. D. Smith
- January Some Facts and Myths About “Eliminating the Middleman B. Henehan
2002
- December The Role of Price B. Anderson
- November Trade Safeguards and Agricultural Imports: The Case of American Cheese C. Nicholson
- October Getting Started in Farming? 5 Keys to Success S. Richards
- September Does the Organic Label Really Mean What Consumers Want it to Mean? D. Conner
- August Marketing Services (44 KB) W. Uva
- July Back to the Future? Customer Relationship Marketing (CRM) in Food Retailing R. Hawkes
- June Who is Reacting to the Food Industry’s Generic Advertising Messages? H. Kaiser and T. Schmit
- May Developing a Dairy Marketing Plan? M. Stephenson
- April Food Away from Home Rebounds B. Henehan
- March Contracting in Fresh Produce: Wave of the Future?K. Park
- February Private Label Brands — A Growth Opportunity for Retailers and Produce Suppliers S. Cuellar
- January Do Consumers Matter? R. Milligan
2001
- December Direct Marketing in New York State W. Uva
- November Assuring Produce Safety: A Key Industry Marketing Strategy S. Cuellar
- September Marketing Implications of Retail Food Industry Consolidation B. Drake
- August Evaluation of Producer Gains from Commodity Checkoff Programs: Research vs. Promotion C. Chung, H. M. Kaiser
- July Are Consumers Buying More Private Label (or Store Brand) Products? G. German
- June Farm to Retail Price Relationships for Fluid Milk C. Nicholson, A. Novakovic
- May Smart Marketing Includes Services and Relationships — Not Just Products B. Henehan
- April Understand Your Milk CheckFirst C. Alexander
- March Smart Pricing Strategies W. Uva
- February Knowing Your Market – The Most Challenging Part of a Business Plan C. Schlough
- January Using a Web Site to Keep the Attention of Your Customers W. Lesser
2000
- December Develop a Successful Promotion Program W. Uva
- November Retaining Good Employees is Smart Marketing Tool R. Hawkes
- October The Promotion World According to Retail J. Park, G. German (K. Park, ed.)
- September Market Research for New Products K. Rowles
- August 200 Are Your Products Relevant? K. Rowles
- July Buy-Local Marketing Programs Taking Root in New York D. Hilchey
- June Dairy Farmers Bargaining in Unfavorable Market B. Henehan, B. Anderson
- May Ways to Add Value to Farm Milk M. Stephenson
- March Adapting to Changing Markets with New Products K. Rowles
- February Impact of Generic Milk Advertising on New York State Markets H. Kaiser
- January A Growing Dilemma K. Park
1999
- December Travel the Road to Success with a Marketing Plan W. Uva
- November What is Marketing? M. Brunk
1994
- January New Competition in Food Retailing R. Hawkes
1993
- December Your Most Important Asset D. Perosio
- October Know Your Customer’s Income E. Figueroa
- August Smart Marketing Can Help the Environment Too R. Hawkes
- July Can Labels Increase Sales of Perishable Products? E. Figueroa
- March Service with a Smile is Good Business W. Lesser
1992
- September Know Your Competitors — They Know You! D. Perosio
- August Cooperation is Essential to Compete Abroad E. Figueroa
- July Quality is the Key to Success for Food Marketers R. Hawkes
- June Consider Using Export Markets E. Figueroa
- May Farm Direct Marketers Should Band Together E. Figueroa
- April Market Research …. Who, Me? D. Perosio
- March Some Fresh Foods are Convenient, Too W. Lesser
- March Dairy Product Sales Determined by More Than Price D. Russo and E. McLaughlin
- February Opportunities for Local Producers Will Expand in Coming Decade D. Russo
1991
- December What is in a Price? (15 KB) B. Anderson
- November Strategic Market Planning Can Work for You D. Perosio
- September Be Creative When Marketing Your Business D. Perosio
- August Smart Marketing Means Keeping Customers Happy D. Perosio
- June Produce Packaging Poses Disposal Dilemma E. Figueroa
- May Consumer Attitudes on bST Reflect Lack of Information H. Kaiser
- April Farmers Can Get Bigger Share of Food Dollar D. Russo and E. McLaughlin
- March Dairy Farmers Bargaining in Unfavorable Market B. Henehan and B. Anderson
1990
- October Fresh and Frozen Markets Take More NY Apples E. Figueroa
- July Small Farm Businesses Can Compete with the Big Guys J. Green
- May Time Not Ripe for Labeling Produce E. Figueroa
- February Supermarkets Use Varied Tactics to Entice Consumers J. Mackin
- January What is a Dairy Surplus? M. Keniston
1989
- December Dairy Promotion Seems Worth the Cost M. Keniston, A. Novakovic, O. Forker
- November What Will Food Customers Want in the 1990s? G. German
- October Get Ready for More Competitive Markets B. Anderson
- August-September Cheese Production Takes Growing Share of NY Milk M. Keniston, A. Novakovic
- July Farmers Weigh Cooperatives Against Private Firms B. Henehan, B. Anderson
- June When Prices Are High, Nobody Cares About Marketing W. Lesser
- May Break into New Markets Well Informed J. Green
- April Food Marketers Must Be Alert to Lifestyle Changes R. Hawkes
- April Are Dairy Farmers Getting Their 15 Cents Worth? H. Kaiser
- March A Global Look at Food Prices R. Hawkes
1988
- December Achieving a Desired Gross Margin Through Retail Sales G. German
- July Use Marketing Research to Gauge Product’s Potential W. Lesser
- June Seasonality is a Problem for NY Dairy Industry H. Kaiser
- May FAX Machine Is Good Marketing Tool E. Figueroa
- April Fruit and Vegetable Producers Should Pool Resources for Promotion E. Figueroa
- March Consumers’ Food Choices: Implications for Marketers E. McLaughlin
- February Make Sure Your Cooperative Is Working For You B. Anderson