United Fresh Produce Executive Development Program

August 14-19, 2021

United Fresh and Cornell University partner to bring the Ivy League to the produce industry through the Produce Executive Development Program. Designed for mid- to senior-level produce industry executives committed to maximizing their strategic planning, business leadership, and executive management skills, the United Fresh Produce Executive Development Program at Cornell provides world-class, executive-level education to all industry members.

Who Should Attend?

This program is designed for mid- to senior-level produce executives, including presidents, CEOs, vice presidents, directors, and others with management experience. More important than job title, however, are job responsibilities. If you are in a leadership position (or under consideration for one) and/or involved in your company’s strategic planning and execution, this program is for you.

Space is limited; the maximum class size for the program is 40 participants to ensure a dynamic, yet intimate learning environment for participants.


During the program, sessions and presentations will be augmented with guest speakers, case study exploration, working groups, and discussion. Some of the key topics to be covered are: today’s food retailing climate, competitive strategy development, branding strategies for the produce industry, team dynamics, decision making, best-in-class produce strategies, negotiation, conflict resolution, new product development strategies, strategies for growth in today’s food industry, global food industry trends and strategies, survival guide to finance in strategic planning, and supply chain effectiveness.


The program’s faculty are leaders in academia and industry, experts in their fields who are outstanding teachers and communicators. Check back for updates.

Miguel Gomez
Director, Food Industry Management Program

Michael Hostetler
Director, Leadership Studies, Johnson Graduate School of Management, Cornell University

Tuition (subject to change for 2021)

  • United Fresh member, early-bird pricing: $5,495
  • United Fresh member, regular pricing: $5,995
  • Non-member,  early-bird pricing: $8,495
  • Non-member, regular pricing: $8,995
Member type Tuition

Tuition includes:

  • Five nights hotel lodging at the renowned Statler Hotel
  • Breakfasts, lunches, breaks and several group dinners
  • All classroom sessions, materials, and tours
  • Personalized assessment tools and customized reports
  • Completion certificate and group photo

Recent Participating Companies

  • Albert’s Organics
  • Allegiant Systems, Inc.
  • Alpine Fresh
  • Andrew & Williamson Fresh Produce
  • Andrew Smith Company
  • Anthony Marano Co.
  • Apio, Inc.
  • Argaman
  • ATI
  • Avocados From Mexico
  • Backyard Farms, LLC
  • Baldor Specialty Foods, Inc.
  • Birds Eye Fresh
  • Bix Produce Company
  • Black Gold
  • Bland Farms
  • Blue Book Services
  • Brennan’s Farm Market, Inc.
  • Bristol Farms
  • C. H. Robinson Worldwide, Inc.
  • CA Tree Fruit Agreement
  • Cabbage, Inc.
  • Caito Foods Service, Inc.
  • Cajas Agricolas
  • California Avocado Co.
  • California Giant Berry Farms
  • Campos Borquez
  • Canadian Produce Marketing Association
  • Capital City Fruit Co., Inc.
  • Cargoldmex
  • Caribbean Produce Exchange, Inc.
  • Central Food Retail Co., LTD.
  • Central New York Regional Market Authority
  • Charlie’s Produce Company
  • CHEP
  • Chick-fil-A, Inc.
  • Chiquita Brands Int’l, Inc.
  • Ciruli Brothers/Amex Dist.
  • Citrus Australia, LTD.
  • Club Chef
  • Coastal Sunbelt Produce
  • Coastline Produce
  • Condies Foods, Inc.
  • Consumer Fresh Produce
  • Conv. Foods Pty,- Salad
  • Costa Group (Tomato Exc.)
  • Crunch Pak Sliced Apples
  • Customized Fruit Solutions
  • DNO Inc
  • Dawson’s Orchards
  • Deardorff Family Farms
  • Delta Fresh Sales
  • Dimetri Gardikas Produce, Inc.
  • Dole N.A. Tropical Fresh Fruit
  • Domex Superfresh Growers
  • Driscoll’s
  • Duda Farm Fresh Foods, Inc.
  • Earth Source Trading Inc.
  • Eurofresh, Inc.
  • F & S Produce Company
  • Family Tree Farms
  • Famous Software
  • Farm Fresh Direct, LLC
  • Feeding America
  • Field Fresh Foods, Inc.
  • Filice Farms, LP
  • First Fruits Marketing of Washington
  • FMC Technologies
  • Food Lion, LLC
  • FoodSource
  • Four Seasons Family of Companies
  • Four Seasons Produce, Inc.
  • Fowler Bros. Inc.
  • Fox Packaging
  • Fresh Express, Inc.
  • Fresh Innovations, LLC
  • Fresh Quest, Inc
  • Fresh Start Foods Canada, LTD.
  • Fresh Tex Produce, LLC
  • FreshPoint Tomato
  • Freshway Foods
  • FreshXperts, LLC
  • Frey Produce
  • Frieda’s, Inc.
  • Gemcon Food & Agriculture Products
  • Get Fresh Sales
  • Gills Onions, Inc.
  • Giro Pack, Inc.
  • Global Bloom
  • Gold Coast Packing Co., Inc.
  • Golden Sun Marketing
  • Great West Produce, Inc.
  • Green Giant Fresh
  • Grupo GR
  • Hardie’s Fruit & Vegetable Co.
  • Hass Avocado Board
  • Heartland Produce Company
  • Horton Fruit Company
  • Houweling’s Tomatoes
  • Hussmann Corporation
  • Index Fresh
  • Indianapolis Fruit Company, Inc.
  • Interrupcion Fair Trade
  • Ippolito Fruit & Produce Ltd.
  • It’s Fresh!
  • J-C Distributing, Inc.
  • John Deere Agri Services
  • Kingdom Fresh Produce Inc.
  • L & M Companies
  • Lakeside Produce
  • Leonali S. de R.L. de C.V.
  • Locus Traxx
  • Loffredo Fresh Produce Co.,
  • Lucky’s Real Tomatoes
  • Malena Produce, Inc.
  • Mann Packing Company
  • Market Fresh Produce, LLC
  • Markon, Inc.
  • Maryland Food Center Authority
  • MAS Melons & Grapes, LLC
  • Mastronardi Produce, LTD.
  • McEntire Produce
  • Meijer
  • Melissa’s/World Variety Produce, Inc.
  • Meridian Fruits SPR de RL
  • Mike Pirrone Produce
  • Misionero Vegetables
  • Muir Copper Canyon Farms
  • Muranaka Farm
  • N2N Global
  • Nature Fresh Farms, LLC
  • Naturipe Farms, LLC
  • North Bay Produce, Inc.
  • Northeast Packaging Company
  • Northwest Horticultural Council
  • Nunhems USA
  • Nunhems, France
  • Ocean Mist Farms
  • Ontario Greenhouse Vegetable Growers
  • Orangeline Farms
  • Organically Grown Co.
  • Pandol Brothers, Inc.
  • Paragon Foodservice
  • Paramount Citrus
  • Patterson Companies
  • Pear Bureau Northwest
  • Perishable Products Export Control Board
  • Perishables Group
  • Piazza Produce, Inc.
  • Potandon Produce LLC
  • Price Chopper
  • Price Cold Storage & Packing Co.
  • Prime Produce International
  • Pro Act Specialties
  • Pro*Act, LLC
  • Prodague SA
  • Produce Source Partners
  • Progressive Produce Corporation
  • Pure Hot House Foods, Inc.
  • Quebec Distributing
  • Red Jacket Orchards
  • Red Starr
  • RedLine Solutions
  • Rene Produce, L.L.C.
  • Rich Products
  • River Point Farms, LLC
  • River Ranch Fresh Food, LLC
  • Robinson Fresh
  • Rocky Produce, Inc.
  • Rosemont Farms Corp.
  • Rouses Markets
  • Sage Fruit
  • Sage Marketing
  • Salad Fresh
  • Sandstone Marketing, Inc.
  • SanLucar Fruit S.L.
  • Save-A-Lot
  • School Nutrition Association
  • Sid Wainer and Son
  • Silver Creek Software
  • Simplot Plant Sciences
  • Sinclair Systems International
  • Six L’s Packing Inc.
  • Southeast Asia Market LLC
  • Southern Specialties, Inc.
  • StePac USA
  • Steveco, Inc.
  • Strube Celery & Vegetable Co.
  • Sun Rich Fresh Foods, Inc.
  • Sun World International, LLC
  • Sundance Berry Farms, LLC
  • Sundia Fruit
  • Sunkist Growers, Inc.
  • Sunrise Logistics, Inc.
  • Sunshine Bouquet Company
  • Syngenta Seeds, Inc.
  • Tanimura & Antle
  • Taylor Farms, Inc.
  • The Giumarra Companies
  • The Kroger Company
  • The Tom Lange Co., Inc.
  • Torrey Farms, Inc.
  • Topco Associates, Inc.
  • Tops Markets, Inc.
  • Torrey Farms, Inc.
  • Triple H
  • Turbana Corporation
  • US Foods
  • United Fresh
  • United Salad Co.
  • Valley Harvesting & Packing, Inc.
  • Vision Produce Company
  • Volm Companies, Inc.
  • Wada Farm Marketing Group
  • Walsma and Lyons, Inc.
  • Walter P. Rawl & Sons, Inc.
  • Washington Apple Commission
  • West Park Avocado
  • Westlake Produce Company
  • Westmoreland Sales
  • Wholesum Family Farms
  • WinCo Foods

United Fresh Contact Information

United Fresh Produce Association
1901 Pennsylvania Ave. NW
Suite 1100
Washington, DC 20006

Amanda Griffin, Sr. Director of Member Programs
Phone: 202-303-3412
Email: agriffin@unitedfresh.org
Website: www.unitedfresh.org

Contact Us

Cornell University Food Industry Management Program
475 Warren Hall
Cornell University
Ithaca, NY 14853-7801