Soo Kim

Soo Kim

  • Visiting Assistant Professor

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Faculty Expertise

  • Marketing
  • Behavioral Research


Charles H. Dyson School of Applied Economics and Management

Cornell Directory Entry


Professor Soo Kim is a visiting assistant professor of marketing at the Charles H. Dyson School of Applied Economics and Management. Her research interests include retail therapy and symbolic consumption, as well as the influence of social interactions on consumer behavior. Her research has been published in leading academic journals such as the Journal of Consumer Research and the Journal of Personality and Social Psychology. Her work has also been featured in the popular press such as Forbes, TIME magazine, The Huffington Post, Cosmopolitan UK, and Harpers Bazaar. Prior to visiting the Dyson School, she was an assistant professor of marketing at the Johnson Graduate School of Management, where she taught the Marketing Core, Consumer Behavior, and Marketing Strategy. She received a Ph.D. in marketing from the Kellogg School of Management at Northwestern University and an MS in communication from Cornell University.

In April 2015, she was recognized in the list of "The World's Best 40 Under 40 Business School Professors," released by Poets & Quants ( Professor Kim is also a recipient of the Half Century Faculty Research Fellowship, awarded to high-potential junior tenure track faculty at Johnson.

She is married to Dr. Byoung Hwang (a professor in finance, also at the Dyson School), and they live together with their son, Yungu, in Ithaca, NY.

Recent Courses

  • AEM 3125 - Marketing Strategy

Academic Degrees

  • PhD Kellogg Graduate School of Management, Northwestern University, 2014
  • MS Cornell University, 2009
  • BA Ewha Woman's University, 2007