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The Cornell Food & Brand Lab

Publications

Look below for a comprehensive list of books, academic posters, and published journal articles by Dr. Brian Wansink.

Books

Wansink, Brian (2006), Mindless Eating – Why We Eat More Than We Think, New York: Bantam–Dell.

Wansink, Brian (2005), Marketing Nutrition – Soy, Functional Foods, Biotechnology, and Obesity, Champaign, IL: University of Illinois Press.

Bradburn, Norman M., Seymour Sudman, and Brian Wansink (2004), Asking Questions: The Definitive Guide to Questionnaire Design – For Market Research, Political Polls, and Social and Health Questionnaires, San Francisco, CA: Jossey–Bass.

Sudman, Seymour and Brian Wansink (2002). Consumer Panels, Second Edition, American marketing Association: Chicago, IL

Posters

Click on the links to view the poster graphic.

Why Visual Cues of Portion Size May Influence Intake

How Descriptive Food Names Bias Sensory Perceptions in Restaurants

Exploring Comfort Food Preference Across Age and Gender

Bottoms Up!

Decoupling the Independent Effects of Multiple Simultaneous Behavior Changes on Weight Loss

Convenience Drives Choice in School Lunch Rooms: A Salad Bar Success Story

Tracking the Effectiveness of Various Combination of Dieting Tips

Do Excercise Ads Change Food Intake?

When Skinny Companions Lead Us to Eat Healthier

Do Organic Snack Foods Taste Differently Because of Their Label?

Serve it Here; Eat it There: Serving Off the Stove Results in Less Food Intake than Serving Off the Table

Journal Publications

Rozin, Paul, Julia M. Hormes, Myles S. Faith, and Brian Wansink (2012), “Is Meat Male?  A Quantitative Multi-Method Framework to Establish Metaphoric Relationships,” Journal of Consumer Research, forthcoming. 

Hanks, Andrew S., David R. Just, Laura E. Smith, and Brian Wansink (2012), “Healthy Convenience:  Nudging Students Toward Healthier Choices in the Lunchroom,” Journal of Public Health, forthcoming.

Wansink, Brian, Mitsuru Shimizu, and Guido Camps (2012), “What Would Batman Eat? Priming Children to Make Healthier Fast Food Choices,” International Journal of Pediatric Obesity, forthcoming.

Zampollo, Francesa, Brian Wansink, Kevin M. Kniffin, Mitsuru Shimizu, and Aki Omori (2012), “Looks Good Enough to Eat: How Food Plating Preferences Differ Across Cultures and Continents,” Cross-Cultural Research, 46, forthcoming.

Byrne, Sahara, Gerri Gay, J.P. Pollak, D. Retelny, A. L. Gonzales, T. Lee, and Brian Wansink (2012), “Caring for Mobile Phone Based Avatars Can Lead Teenagers to Eat Breakfast,” Journal of Children and Media, forthcoming. 

Geier Andrew, Paul Rozin, and Brian Wansink (2012), “Red Potato Chips:  Segmentation Cues Can Substantially Decrease Food Intake, Health Psychology, forthcoming.

Faith, Myles S., Linda Van Horn, Lawrence J. Appel, Lora E. Burke, Jo Ann S. Carson, Harold A. Franch, John M. Jakicic, Tanja V.E. Kral, Angela Odoms-Young, Brian Wansink, and Judith Wylie-Rosett (2012), “Evaluating Parents and Adult Caregivers as ‘Agents of Change’ for Treating Obese Children – Evidence for Parent Behavior Change Strategies and Research Gaps:  A Scientific Statement from the American Heart Association,” Circulation, 125: (March 6), forthcoming.

Van Ittersum, Koert and Brian Wansink (2012), “Plate Size and Color Suggestibility:  The Delboeuf Illusion’s Bias on Serving and Eating Behavior,” Journal of Consumer Research, 39 (August), forthcoming.

Wansink, Brian, Mitsuru Shimizu, Armand V. Cardello, and Alan O. Wright (2012), “Dining in the Dark:  How Uncertainty Influences Food Acceptance in the Dark,” Food Quality and Preference, 24:1, 209-212.

Van Kleef, Ellen, Mitsuru Shimizu and Brian Wansink (2012), “Serving Bowl Selection Biases the Amount of Food Served,” Journal of Nutrition Education and Behavior, 43:x, forthcoming.

Zampollo, Francesca, Kevin M. Kniffin, Brian Wansink, and Mitsuru Shimizu (2012), “Food Plating Preferences of Children:  The Importance of Presentation on Desire for Diversity,” Acta Paediatrica, 101:1, 61-66.

Wansink, Brian (2012), “Package Size, Portion Size, Serving Size . . . Market Size:  The Unconventional Case for Half-Size Servings,” Marketing Science, forthcoming.

Schulze, William D. and Brian Wansink (2012), “Toxics, Toyotas, and Terrorism:  The Behavioral Economics of Fear and Stigma,” Risk Analysis, forthcoming.

Chandon, Pierre and Brian Wansink (2011), “Is Food Marketing Making Us Fat?  A Multi-Disciplinary Review,” Foundations and Trends in Marketing, 5:3, 113-196.

Payne, Collin R. and Brian Wansink (2011), “Quantitative Approaches to Consumer Field Research,” Journal of Marketing Theory and Practice, 19:4, 377-389.

Shimizu, Mitsuru and Brian Wansink (2011), “Watching Food-related Television Increases Caloric Intake in Restrained Eaters,” Appetite, 57:661-664.

Werle, Carolina O. C., Brian Wansink, and Collin R. Payne (2011), “’Just Thinking About Exercise Makes Me Serve More Food:’ Physical Activity and Calorie Compensation,” Appetite, 56:2 (April), 332-335.

Wansink, Brian, Collin R. Payne, and Mitsuru Shimizu (2011), “The 100-Calorie Semi-Solution:  Sub-Packaging Most Reduces Intake Among the Heaviest,” Obesity, 19:5 (Spring), 1098-1100.

Tal, Aner and Brian Wansink (2011), “Turning Virtual Reality into Reality:  A Checklist to Ensure Virtual Reality Studies of Eating Behavior and Physical Activity Parallel the Real World,” Journal of Diabetes Science and Technology, 5:2 (March), 239-244.

Ershow, Abby G., Charles Peterson, William T. Riley, Albert “Skip” Rizzo, and Brian Wansink (2011), “Virtual Reality Technologies for Research and Education in Obesity and Diabetes,” Journal of Diabetes Science and Technology, 5:2 (March), 212-224.

Ellen van Kleef, Mitsuru Shimizu and Brian Wansink (2011), “Food Compensation: Do Exercise Ads Change Food Intake?”  International Journal of Behavioral Nutrition and Physical Activity, 8:6 (January) 2011.

Messer, Kent, Harry Kaiser, Collin R. Payne and Brian Wansink (2011), “Can Generic Advertising Alleviate Consumer Concerns Over Food Scares?”  Applied Economics, 43:12 (October), 1535-1549.

Just, David R. and Brian Wansink (2011), “The Flat-rate Pricing Paradox: Conflicting Effects of 'All-You-Can-Eat' Buffet Pricing,” The Review of Economics and Statistics, 93:1 (February), 193-200.

Wansink, Brian (2010), “From Mindless Eating to Mindlessly Eating Better,” Physiology & Behavior, 100:5, 454-463.

Scheibehenne, Benjamin, Peter M. Todd, and Brian Wansink (2010), “Dining in the Dark:  The Importance of Visual Cues for Food Consumption and Satiety,” Appetite, 55:3, 710-713.

Shimizu, Mitsuru, Collin R. Payne, and Brian Wansink (2010), “When Snacks Become Meals:  How Hunger and Environmental Cues Bias Food Intake,” International Journal of Behavioral Nutrition and Physical Activity, 7:63, 25 August 2010.

Wansink, Brian and Craig S. Wansink (2010), “The Largest Last Supper:  Depictions of Food Portions and Plate Size Increased Over the Millennium,” International Journal of Obesity, 34:5, 943-944.

Wansink, Brian, Collin R. Payne, and Mitsuru Shimizu (2010), “’Is This a Meal or Snack?’ Situational Cues that Drive Perceptions,” Appetite, 54:1, 214-216.

Wansink, Brian and Koert van Ittersum (2010), “How Spoons Systematically Bias Dosing of Liquid Medicine,” Annals of Internal Medicine, 152:1, 66-67.

Van Ittersum, Koert, Joost M.E. Pennings, and Brian Wansink (2010), “Trying Harder and Doing Worse: How Grocery Shoppers Track In-Store Spending,” Journal of Marketing, 74:2 (April), 90-104.

Wansink, Brian, David R. Just, and Collin R. Payne (2009), “Mindless Eating and Healthy Heuristics for the Irrational,” American Economic Review, 99:2 (May), 165-69.

Just, David R. and Brian Wansink (2009), “Better School Meals on a Budget: Using Behavioral Economics and Food Psychology to Improve Meal Selection,” Choices, 24:3, 1-6.
• Winner of the 2009 Best Paper Award  – Choices

Wansink, Brian, Koert van Ittersum, and Carolina Werle (2009), “How Negative Experiences Shape Long-term Food Preferences:  Fifty Years from the World War II Combat Front, Appetite, 52:3, 750-752.

Botti, Simona, Susan Broniarczyk, Gerald Haubl, Ron Hill, Yanliu Huang, Barbara Kahn, Praveen Kopalle, Donald Lehmann, Joel Urbany, and Brian Wansink (2009), “Choice Under Restrictions,” Marketing Letters, 19:3-4, 183-199.

Just, David R., Calum G. Turvey, and Brian Wansink (2009), “Biosecurity Terrorism, Food Safety, and Food Consumption Behavior:  Using Experimental Psychology to Analyze Economic Behavior, Journal of Agricultural and Resource Economics, 34:1, 91-108.

Wansink, Brian and Collin R. Payne (2009),  “The Joy of Cooking Too Much:  70 Years of Calorie Increases in Classic Recipes,” Annals of Internal Medicine, 150, 291-291. 

Wansink, Brian, Collin R. Payne, and Koert van Ittersum (2008), “Profiling the Heroic Leader:  Empirical Lessons from Combat-Decorated Veterans of World War II,” Leadership Quarterly, 19, 547-555.

Wansink, Brian and Collin R. Payne (2008), “Consequences of Belonging to the ‘Clean Plate Club,’” Archives of Adolescent and Pediatric Medicine, 162:10 (October), 994-995.

Wansink, Brian and Pierre Chandon (2008), “Meal Size, Not Body Size, Explains Food Intake Estimation Errors,” Practical Diabetology, 27:4, 6-8.

Vartanian, Lenny R., C. Peter Herman, and Brian Wansink (2008), “Are We Aware of the External Factors That Influence Our Food Intake?” Health Psychology, 27:5, 533-538.

Wansink, Brian (2008), “Project M.O.M.:  Mothers & Others & MyPyramid,” Journal of the American Dietetic Association, 108:8 (August), 1302-4.

Wansink, Brian and Collin R. Payne, (2008), “Eating Behavior and Obesity at Chinese Buffets,” Obesity, 16:8 (August), 1957-60. 

Wansink, Brian, Collin R. Payne, Pierre Chandon (2007), “Internal and External Cues of Meal Cessation:  The French Paradox Redux? Obesity, 15 (December), 2920-2924.

Van Ittersum, Koert, Joost M.E. Pennings, Brian Wansink (2007), “The Validity of Attribute Importance:  A Review,” Journal of Business Research, 60:11 (November), 1177-1190.

Chandon, Pierre and Brian Wansink (2007), "The Biasing Health Halos of Fast Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions," Journal of Consumer Research, 34:3 (October) 301-314.
Emerald Citation of Excellence Award – 2011
• Winner of the 2007 Best Paper Award – Journal of Consumer Research

Wansink, Brian and Koert van Ittersum (2007), “Portion Size Me: Downsizing Our Consumption Norms,” Journal of the American Dietetic Association, 107:7 (July), 1103-1106.

Van Ittersum, Koert and Brian Wansink (2007), “Do Children Really Prefer Large Portions?  Visual Illusions Bias Their Estimates and Intake, Journal of the American Dietetic Association, 107:7 (July), 1107-1110. 

Wansink, Brian (2007), “Helping Consumers Eat Less,” Food Technology, May, 34-38.

Wansink, Brian, Collin R. Payne, and Jill North (2007), “Fine as North Dakota Wine:  Sensory Expectations and the Intake of Companion Foods,” Physiology and Behavior, 90:5 (April), 712-16.

Wansink, Brian and Collin R. Payne (2007), “Counting Bones: Environmental Cues that Decrease Food Intake,” Perceptual and Motor Skills, 104 (March), 273-7.

Chandon, Pierre and Brian Wansink (2007), "Is Obesity Caused by Calorie Underestimation? A Psychophysical Model of Fast-Food Meal Size Estimation," Journal of Marketing Research, 44:1 (February), 84-99.

Sobal, Jeffery and Brian Wansink (2007), “Kitchenscapes, Tablescapes, Platescapes, and Foodscapes:  Influences of Microscale Built Environments on Food Intake, Environment and Behavior, 39:1 (January), 124-42.

Wansink, Brian and Jeffrey Sobal (2007), “Mindless Eating:  The 200 Daily Food Decisions We Overlook,” Environment and Behavior, 39:1 (January), 106-23.

Garg, Nitika, Brian Wansink, and J. Jeffrey Inman (2007), “The Influence of Incidental Affect on Consumers’ Food Intake,” Journal of Marketing, 71:1 (January), 194-206.

Wansink, Brian and Pierre Chandon (2006), "Can "Low Fat" Nutrition Labels Lead to Obesity?," Journal of Marketing Research, 43:4 (November), 605-17.

Wansink, Brian, Glenn Cordua, Ed Blair, Collin Payne, and Stephanie Geiger (2006), “Wine Promotions in Restaurants:  Do Beverage Sales Contribute or Cannibalize?” Cornell Hotel and Restaurant Administrative Quarterly, 47:4 (November) 327-36.

Chandon, Pierre and Brian Wansink (2006), "How Biased Household Inventory Estimates Distort Shopping and Storage Decisions," Journal of Marketing, 70 (4), 118-35.

Wansink, Brian (2006), “Nutritional Gatekeepers and the 72% Solution,” Journal of the American Dietetic Association, 106:9 (September), 1324-6.

Wansink, Brian and Pierre Chandon (2006), “Meal Size, Not Body Size, Explains Errors in Estimating the Calorie Content of Meals,” Annals of Internal Medicine, 145:5 (September 5), 326-32.

Wansink, Brian, Koert van Ittersum, and James E. Painter (2006), “Ice Cream Illusions:  Bowl Size, Spoon Size, and Serving Size,” American Journal of Preventive Medicine, 145:5 (September), 240-243.

Wansink, Brian, Ganaël Bascoul, and Gary T. Chen (2006), “The Sweet Tooth Hypothesis:  How Fruit Consumption Relates to Snack Consumption, 47:1 (July), Appetite, 107-110.

Wansink, Brian and Alan O. Wright (2006), “‘Best if Used By . . . ’ How Freshness Dating Influences Food Acceptance,” Journal of Food Science, 71:4 (May), S354-357.

Wansink, Brian, James E. Painter and Yeon-Kyung Lee (2006), “The Office Candy Dish:  Proximity’s Influence on Estimated and Actual Candy Consumption,” International Journal of Obesity, 30:5 (May), 871-5.

Wansink, Brian (2006), “Position of the American Dietetic Association:  Food and Nutrition Misinformation,” Journal of the American Dietetic Association, 106:4 (April),601-607.

Wansink, Brian and Koert van Ittersum (2005), “Shape of Glass and Amount of Alcohol Poured:  Comparative Study of Effect of Practice and Concentration,” BMJ – British Medical Journal, 331:7531 (December 24) 1512-1514.

Wansink, Brian and Matthew M. Cheney (2005),  “Leveraging FDA Health Claims,” Journal of Consumer Affairs, 39:2 (Winter), 386-398.

Wansink, Brian, Armand Cardello, and Jill North (2005), “Fluid Consumption and the Potential Role of Canteen Shape in Minimizing Dehydration,” Military Medicine, 170:10 (October) 871-873.

Wansink, Brian and Junyong Kim (2005), “Bad Popcorn in Big Buckets:  Portion Size Can Influence Intake as Much as Taste, “ Journal of Nutrition Education and Behavior, 37:5 (Sept-Oct), 242-5.

Wansink, Brian and Mike Huckabee (2005), “De-Marketing Obesity,” California Management Review, 47:4 (Summer), 6-18.

Wansink, Brian, Koert van Ittersum, and James E. Painter (2005), “How Descriptive Food Names Bias Sensory Perceptions in Restaurants,” Food Quality and Preference, 16:5, 393-400.

Wansink, Brian, Steven Sonka, Peter Goldsmith, Jorge Chiriboga, and Nilgün Eren (2005), “Increasing the Acceptance of Soy-Based Foods,” Journal of International Food and Agribusiness Marketing, 17:1, 33-55.

Wansink, Brian and Matthew M. Cheney (2005), “Super Bowls:  Serving Bowl Size and Food Consumption,” JAMA – Journal of the American Medical Association, 293:14 (April 13), 1727-1728.

Wansink, Brian (2005), “Consumer Profiling and the New Product Development Toolbox,” Food Quality and Preference, 16:3 (April), 217-221.

Wansink, Brian, Randall E. Westgren, and Matthew M. Cheney (2005), “Hierarchy of Nutritional Knowledge that Relates to the Consumption of a Functional Food, Nutrition, 21:2 (February), 264-8.

Wansink, Brian, James E. Painter, and Jill North (2005), “Bottomless Bowls:  Why Visual Cues of Portion Size May Influence Intake,” Obesity Research, 13:1 (January), 93-100.
• Winner of the 2007 Ig Nobel Prize for Nutrition

Wansink, Brian, Steven T. Sonka, and Clare M. Hasler (2004), “Front-Label Health Claims: When Less is More,” Food Policy, 29:6 (December),  659-667.

Wansink, Brian, Koert van Ittersum, and James E. Painter (2004), “How Diet and Health Labels Influence Taste and Satiation,” Journal of Food Science, 69:9 (Nov-Dec), S340-S346.

Wansink, Brian and Keong-mi Lee (2004), “Cooking Habits Provide a Key to 5 a Day Success,” Journal of the American Dietetic Association, 104:11, (November), 1648-1650.

Pennings, Joost M.E. and Brian Wansink (2004), “Channel Contract Behavior:  The Role of Risk Attitudes, Risk Perceptions, and Channel Member Market Structures,” Journal of Business, 77:4 (October), 697-723.

Wansink, Brian, Steven T. Sonka, and Se-Bum Park (2004), “Segmentation Approaches that Differentiate Consumption Frequency from Sensory Preference,” Journal of Sensory Studies, 19:4 (October),  327-340.

Wansink, Brian (2004), “Consumer Reactions to Food Safety Crises,” Advances in Food and Nutrition Research, 48, 103-150.

Wansink, Brian (2004), “Environmental Factors that Increase the Food Intake and Consumption Volume of Unknowing Consumers,” Annual Review of Nutrition, Volume 24, 455-479.

Wansink, Brian and Koert van Ittersum (2004), “Stopping Decisions of Travelers,” Tourism Management, 25: (June), 319-330.

Kahn, Barbara E. and Brian Wansink (2004), “The Influence of Assortment Structure on Perceived Variety and Consumption Quantities,” Journal of Consumer Research, 30:4 (March), 519-533.
• Runner-up for JCR’s 2007 “Best Paper Award”

Wansink, Brian and Koert van Ittersum (2003), “Bottoms Up! The Influence of Elongation and Pouring on Consumption Volume, Journal of Consumer Research, 30:3 (December), 455-463.

Wansink, Brian (2003), “How Do Front and Back Package Labels Influence Beliefs About Health Claims?” Journal of Consumer Affairs, 37:2 (Winter), 305-316.

Wansink, Brian and Randall Westgren (2003), “Profiling Taste-Motivated Segments,” Appetite, 41:3 (December), 323-327.

Sherrick, Bruce J., Peter J. Barry, Gary D. Schnitkey, Paul N. Ellinger, and Brian Wansink (2003), “Farmers’ Preferences for Crop Insurance Attributes,” Review of Agricultural Economics, 25:2 (Fall/Winter), 415-429.

Wansink, Brian (2003), “How Resourceful Consumers Identify New Uses for Old Products,” Journal of Family and Consumer Science, 95:4 (November), 109-113.

Wansink, Brian (2003), “Overcoming the Taste Stigma of Soy,” Journal of Food Science, 68:8 (September), 2604-2606.

Wansink, Brian (2003), “Developing a Cost-Effective Brand Loyalty Program,” Journal of Advertising Research, 43:3 (September), 301-309.

Wansink, Brian, Matthew M. Cheney, and Nina Chan (2003), “Exploring Comfort Food Preferences Across Gender and Age,” Physiology and Behavior, 79:4-5, 739-747.

Wansink, Brian and Lawrence W. Linder (2003), “Interactions Between Forms of Fat Consumption and Restaurant Bread Consumption,” International Journal of Obesity, 27:7, 866-868.

Wansink, Brian (2003), “Profiling Nutritional Gatekeepers:  Three Methods for Differentiating Influential Cooks,” Food Quality and Preference, 14:4 (June), 289-297.

Wansink, Brian (2003), “Using Laddering to Understand and Leverage a Brand’s Equity,” Qualitative Market Research, 6:2, 111-118.

Wansink, Brian (2003), “Measuring Consumer Response to Food Products: Sensory Tests that Predict Consumer Acceptance,” Food Quality and Preference, 14:1 (January), 23-26.

Chandon, Pierre and Brian Wansink (2002), "When Are Stockpiled Products Consumed Faster? A Convenience--Salience Framework of Postpurchase Consumption Incidence and Quantity," Journal of Marketing Research, 39 (3), 321-35.

Wansink, Brian and JaeHak Cheong (2002), “Taste Profiles That Correlate with Soy Consumption in Developing Countries,” Pakistan Journal of Nutrition, 1:6 (December), 276-278.

Wansink, Brian and Se-Bum Park (2002), “Sensory Suggestiveness and Labeling:  Do Soy Labels Bias Taste?” Journal of Sensory Studies, 17:5 (November), 483-491.

Wansink, Brian and Seymour Sudman (2002), “Building a Successful Panel,” Marketing Research, (Fall), 23-27.

Hoch, Stephen J., Eric L. Bradlow, and Brian Wansink (2002), “Rejoinder to ‘The Variety of an Assortment:  An Extension to the Attribute-Based Approach’” Marketing Science, 21:3 (Summer), 320-324.

Wansink, Brian, Steven T. Sonka, and Matthew M. Cheney (2002), “A Cultural Hedonic Framework for Increasing the Consumption of Unfamiliar Foods:  Soy Acceptance in Russia and Colombia,” Review of Agricultural Economics, 24:2, 353-365.

Painter, James E., Brian Wansink, and Julie B. Hieggelke (2002), “How Visibility and Convenience Influence Candy Consumption,” Appetite, 38:3 (June), 237-238.

Pennings, J.M.E., B. Wansink, en M.T.G. Meulenberg (2002), “Consumentengedrag in Crisissituaties,” Economisch Statistische Berichten, (May 31), 430-432.

Wansink, Brian and Seymour Sudman (2002), “Predicting the Future of Consumer Panels,” Journal of Database Marketing, 9:4 (June), 301-311.

Pennings, Joost M.E., Brian Wansink, and Matthew M.E. Meulenberg (2002), “A Note on Modeling Consumer Reactions to a Crisis:  The Case of the Madcow Disease,” International Journal of Research in Marketing, 19:2 (March), 91-100.

Wansink, Brian (2002), “Changing Eating Habits on the Home Front:  Lost Lessons from World War II Research,” Journal of Public Policy and Marketing, 21:1 (Spring), 90-99.

Wansink, Brian, James M. Painter, and Koert van Ittersum, (2001) “Descriptive Menu Labels’ Effect on Sales,” Cornell Hotel and Restaurant Administrative Quarterly, 42:6 (December), 68-72.

Wansink, Brian and Nina Chan, (2001) “Relation of Soy Consumption to Nutritional Knowledge,” Journal of Medicinal Foods, 4:3 (December), 145-150.

Wansink, Brian (2001), “Abandoned Products and Consumer Waste:  How Did That Get into the Pantry?” Choices, (October), 46.

Wansink, Brian and Cynthia Huffman (2001), “Revitalizing Mature Packaged Goods,”
Journal of Brand and Product Management, 10:4, 228-242.

Wansink, Brian and Junyong Kim (2001), “The Marketing Battle Over Genetically Modified Foods:  False Assumptions about Consumer Behavior,” American Behavioral Scientist, 44:8 (April), 1405-1417.

Wansink, Brian and Scott Seed (2001) “Making Brand Loyalty Programmes Succeed,”
Journal of Brand Management, 8:3 (February), 211-222.

Wansink, Brian and Junyong Kim (2001), “The Marketing and Consumer Acceptance of Biotechnology,”  Journal of Commercial Biotechnology, (Winter) 7:3, 249-259.

Wansink, Brian and SeaBum Park (2001), “At the Movies:  How External Cues and Perceived Taste Impact Consumption Volume,” Food Quality and Preference, 12:1 (January), 69-74.

Chandon, Pierre, Brian Wansink, and Gilles Laurent (2000),  “A Benefit Congruency Framework of Sales Promotion Effectiveness,” Journal of Marketing, 64:4 (October), 65-81.
· Reprinted (2001) in the Journal of Marketing and Marketing Research in Russia, 31:1, 52-66. 

Wansink, Brian and SeaBum Park (2000), “Methods and Measures that Profile Heavy Users,”
            Journal of Advertising Research, 40:4 (July/August), 61-72.

Wansink, Brian and SeaBum Park (2000), “Accounting for Taste:  Prototypes that Predict Preference,” Journal of Database Marketing, 7:4, 308-320.

Wansink, Brian and Michael L. Ray (2000), “Estimating an Advertisement’s Impact on One’s Consumption of a Brand,” Journal of Advertising Research, 40:6 (Nov/Dec), 106-113.
· Reprinted from 1992 in this “Classics of Advertising Research” issue of JAR.

Wansink, Brian and Cynthia Sangerman (2000), “Engineering Comfort Foods,” American Demographic, July 66-67.

Wansink, Brian, S. Adam Brasel, and Stephen Amjad (2000), “The Mystery of the Cabinet Castaway: "Why We Buy Products We Never Use,” Journal of Family and Consumer Science, Vol. 92:1, 104-108.

Wansink, Brian (2000), “The Power of Panels,” Journal of Database Marketing, 8:3 (April) 190-194.

Wansink, Brian (2000), “New Techniques to Generate Key Marketing Insights,” Marketing Research, (Summer), 28-36.

Wansink, Brian, Se-Bum Park, Steven Sonka, and Michelle Morganosky (2000), “How Soy Labeling Influences Preference and Taste,” International Food and Agribusiness Management Review, 3, 85-94.

Hoch, Stephen J., Eric L. Bradlow, and Brian Wansink (1999), “The Variety of an Assortment,” Marketing Science, Vol. 18:4, 527-546.

Wansink, Brian and Lan Xia (1999), “Consumption Behavior and Interstate Travel,” NATSO Journal of Transportation Research, (June), 71-88.

Wansink, Brian and Jennifer M. Gilmore (1999), “New Uses that Revitalize Old Brands,” Journal of Advertising Research,” 39:2 April/May 90-98.

Wansink, Brian, Robert J. Kent, and Stephen J. Hoch (1998), “An Anchoring and Adjustment Model of Purchase Quantity Decisions,” Journal of Marketing Research, 35:1 (February), 71-81.

Wansink, Brian (1997), “Making Old Brands New,” American Demographics, 19:12 (December), 53-58.

Wansink, Brian (1996), “Can Package Size Accelerate Usage Volume?”  Journal of Marketing, Vol. 60:3 (July), 1-14.
• Highest Citation of Research Excellence – ANBAR Electronic Intelligence

Wansink, Brian and Michael L. Ray (1996), “Advertising Strategies to Increase Usage Frequency,” Journal of Marketing, 60:1 (January), 31-46.
• Winner of 1989 Alden D. Clayton Dissertation Proposal Award – Marketing Science Institute
• Highest Citation of Research Excellence – ANBAR Electronic Intelligence

Wansink, Brian (1995), “When Do Product Usage Norms Change Usage Behavior.” Tinbergen Institute Research Journal  (Amsterdam), 7 (September), 1-8.

Wansink, Brian (1994), “Advertising’s Impact on Category Substitution,” Journal of Marketing Research, 31:4 (November), 505-515.

Wansink, Brian (1994), “Antecedents and Mediators of Eating Bouts,” Family and Consumer Sciences Research Journal, 23:2 (December), 166-82.

Wansink, Brian, Michael L. Ray, and Rajeev Batra (1994), “Increasing Cognitive Response Sensitivity,” Journal of Advertising, 23:2 (June), 65-75.

Wansink, Brian (1994), “Developing and Validating Useful Consumer Prototypes,” Journal of Targeting, Measurement and Analysis for Marketing, 3:1, 18-30.

Wansink, Brian and Rohit Deshpandé (1994), “‘Out of Sight, Out of Mind’: The Impact of Household Stockpiling on Usage Rates,” Marketing Letters, 5:1 (January), 91-100.

Wansink, Brian and Michael L. Ray (1992), “Estimating an Advertisement’s Impact on One’s Consumption of a Brand,” Journal of Advertising Research, 26:4 (May-June), 9-16.
· Reprinted in the “Classics in Advertising Research” issue of JAR in 2000.