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William Schulze

William Schulze

Professor

301 Warren Hall
(607) 227-9895

William Schulze is Robinson Professor in Applied Economics and Management. Early in his career he focused on theoretical issues in the new field of Environmental and Resource Economics including efficient ways to regulate emissions and management of non-renewable resurces. Later as the field matured, his work focused on ways to measure the benefits and costs of environmental improvement. This empirical research revealed that many of the underlying assumptions of economic theory were inconsistend with actual behavior when people faced risks or situations involving loss. He then turned to the laboratory using methods from experimental and behavioral economics to attempt to develop a basic understanding of human behavior essential to improving economic policy and institutions.

Research Focus

My current research focuses on behavioral anomalies and public and environmental goods. This work brings the new understanding of economic behavior derived from laboratory economics experiments and psychology to the design of economic institutions and mechanisms. Applications include the design of electric power markets, ways of increasing contributions for public and charitable goods, methods for reducing stigma associated with hazardous materials and sites, and mechanisms for reducing non point source pollution. A new research initiative growing out of the stigma research (which highlighted the influence of disgust and fear as opposed to reason on behavior), will be to explore the role of emotion in economic decision-making. This new research will be in collaboration with other investigators in AEM including Brian Wansink and Harry Kaiser.

Outreach and Extension Focus

My outreach activities are focused on issues in the environment and energy and directly apply my research grant activities to users. By serving on the Environmental Advisory Council of the New York Independent System Operator I have the opportunity to suggest improvements both in the way electricity markets are operated in New York State and in the way that environmental damage can be minimized. The CO2 permit auction recently begun by the Northeastern States has also given me an opportunity to use my expertise in auction design to assist development of the Regional Greenhouse Gas Initiative. Early on I helped the new administration to realize that research should be done on auction design by writing a memo for the DEC that resulted in NYSERDA funding the necessary research. I then served on the review panel that supervised this research. I also have the opportunity to interact and advise industry on similar issues since I attend and make presentations at the annual Industrial Advisory Board meetings of the Power Systems Engineering Research Center that is funded by industry and NSF.

Teaching Focus

Environmental, resource, public, experimental and behavioral economics.

Selected Publications

Journal Publications

Presentations and Activities

  • Risky Business: A Study on User Awareness and Valuation of Cellular Privacy Risks. ACM Mobile HCI. August 2013. ACM Mobile HCI. Munich, Germany.
  • Risky Business: A Study on User Awareness and Valuation of Cellular Privacy Risks. ACM Mobile HCI. August 2013. ACM Mobile HCI. Munich, Germany.
  • The Valuation of Smart Metering Privacy. Home Usable Security and Privacy; Symposium On Usable Privacy and Security (HUPS, SOUPS). July 2013. HUPS, SOUPS. Newcastle, UK.
  • The Valuation of Smart Metering Privacy. Home Usable Security and Privacy; Symposium On Usable Privacy and Security (HUPS, SOUPS). July 2013. HUPS, SOUPS. Newcastle, UK.
  • Civilization and Its Privacy Discontents: The Personal and Public Price of Privacy. Privacy Law Scholars Conference. June 2013. UC Berkeley Law School; George Washington University Law School. Berkeley, CA.
  • Civilization and Its Privacy Discontents: The Personal and Public Price of Privacy. Privacy Law Scholars Conference. June 2013. UC Berkeley Law School; George Washington University Law School. Berkeley, CA.
  • How Video Advertising Affects Consumer Willingness To Pay for Privacy in Smart Metering. Media in Transition 8 (MiT8). May 2013. Massachusetts Institute of Technology. Cambridge, MA.
  • How Video Advertising Affects Consumer Willingness To Pay for Privacy in Smart Metering. Media in Transition 8 (MiT8). May 2013. Massachusetts Institute of Technology. Cambridge, MA.
  • Mapping Energy Futures: The SuperOPF Planning Tool. FERC Workshop on the Next Generation of Transmission Planning Models. March 2013. Washington, DC USA.
  • Can Dual Process Theory Better Explain Behavior Under Uncertainty? 2012 North-American ESA Conference. November 2012. Economic Science Association. Tucson, AZ.